Here at Trust Guard we are all about improving customer trust and especially increasing conversion. There is no better way to do this then by leveraging your existing happy customers.

It is no secret that companies want to hold on to their customers. After all, repeat customers are a key part of success in the business world. The general belief is that it costs companies much more money to get new clients than it does to simple keep existing customers. This is why measuring customer satisfaction is so vitally important.

If customers shop at your online store or retail store and end up unhappy, then the odds are good that they won’t be returning. You have not only lost their business, but you have to suffer the potential fallout from others that they complain to about their experience at your store. These are some of the problems that result from the lack of measuring customer satisfaction.

The bottom line is that you want your customers to be happy, and the importance of measuring customer satisfaction cannot be discounted. There are a wide variety of ways in which you can assess how pleased or displeased your clients may be.

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Tags: Customers, Feedback, Measuring Customer Satisfaction, Questionnaires, Ratings, Reviews, Satisfaction Survey Software, Shopper Approved, Software, Survey

Everyday more online retailers are adding customer surveys to their checkout process. Without consumer ratings, often merchants find that assessing whether or not customers are pleased is a somewhat of a guessing game. Consumer ratings have many benefits including the fact that merchants can gain valuable feedback about the shopping experience from the customer’s point of view.

Adding customer surveys to your online store can be one of the most effective ways of increasing the loyalty of your shoppers. As a result, this method can be extremely beneficial for growing sales. Not only will your customers be more likely to turn into repeat clients, they may be so pleased with their experience that they recommend your products or services to others.

On the other hand, often when your customers are unhappy with their experience, they won’t say anything. They will just disappear for good. Needless to say, you have lost their repeat business. Often you will find through customer surveys that the issues that your clients have are quite small and can be easily addressed. However, just these issues could have very easily equated to customers choosing another shopping destination for future purchases.

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Tags: Customer Surveys, Feedback, Online Customer Surveys, Ratings, Reviews, Shopper Approved, Software

Shopper Approved is officially 1 month old and we are very pleased with the results. We decided to interview one of the Shopper Approved clients that has already received over 2000 ratings and reviews. To watch the interview click the play button in the video below:

Scott Brandley interviews Dominic Bartone of Hocks.com!

To learn more about Shopper Approved visit ShopperApproved.com

In the video learn Dominic’s feelings with using Shopper Approved and how he has used the Shopper Approved service in his business to improve customer service.

Tags: Case Study, Shopper Approved, Video

With only 1 day left before the official Shopper Approved Launch, I would like to share with you some of the ‘live results’ that our beta testers have been getting.

I’ve put together a quick video to show you the actual results!

Watch the video below:

Fireplacescreensetc.com

Fashionscarvesandshawls.com

Tags: Case Study, Launch, Shopper Approved