Google declares Trust Guard High-confidence Winner

In a second massive test with over 710,560 visitors, Trust Guards’ Security Scanned seal beat no seals by 3.85% with a 99.9% confidence rate and beat the McAfee Secure seal by over 2 times.

This comprehensive A/B/C split test utilized Google’s Website Optimizer as the testing platform, and PayDotCom’s checkout page (where the customers from thousands of websites end up just before they make the final decision to buy) and thank you page as the source of the data, comparing three variables:

     – No seals
     – McAfee Secure seal
     – Trust Guard ‘Security Scanned seal

Trust Guard the clear winner with a 99.9% confidence!

Trust Guard beats McAfee Secure again!

Based on the results of the test it is easy to project the number of additional orders each seal would have generated.

     – Trust Guard     4,212 extra sales  (Worth $84,240 at $20 per sale.)
     – McAfee Secure 1,961 extra sales (Worth only $39,220 at $20 per sale.) 

Note: Visitors saw a seal only once just before making their final decision to buy, imagine how much better the results would have been if visitors were able to see the Trust Guard seal above the fold on other pages throughout the website.

It’s official!

Tomorrow at 12 pm ET, Rhino Support officially goes LIVE, and to celebrate, we’re offering some HUGE discounts to our members and loyal subscribers.

Bottom line, If you sell products or services online, then you need Rhino Support!

Rhino Support was built from the ground up to help you simplify, organize, and effectively manage your online support.

No more being the middle man, no more email hunting, no more lost correspondence. It’s all taken care of from now on.

Here are some of the ways that Rhino Support is can help you.

Rhino Support is:

Fast

Watch for our official launch email tomorrow, or go to www.rhinosupport.com at 12pm ET to see everything that Rhino Support has to offer you and your business.

Tags: Rhino Support, Support Software

It’s official. In a massive 200,000 customer split test using Google’s Website Optimizer, Trust Guard beat McAfee Secure by over 2.5%!

Thanks to a partnership with PayDotCom, a leading 3rd party payment processing service, we were able to run a comprehensive split test across thousands of different website’s checkout pages, comparing the conversion rates of 4 variables:

- No seals
- McAfee Secure seal
- Trust Guard ‘Security Scanned’ Contemporary seal
- Trust Guard ‘Security Scanned’ Chrome seal

After nearly 200,000 unique customers visiting PayDotCom’s checkout, Google awarded a clear winner – the Trust Guard Chrome seal.

In second place was the Trust Guard Contemporary seal, followed by McAfee Secure in third, and No seals in fourth.

Based on the results of the test, the Trust Guard Chrome seal increased sales over No seals by 3.98% with a 98% confidence interval, whereas McAfee Secure had the lowest increase of only 1.47%.

That means that the Trust Guard Chome increased overall sales 2.7x more than McAfee!

In fact, here’s a chart projecting how many additional orders each seal would have generated based on each conversion rate.

As you can see, the McAfee Secure seal would have generated 404 additional sales, the Trust Guard Contemporary seal would have generated 622 additional sales, and the Trust Guard Chrome would have generated 1,095 additional sales!

And here’s the best part. This test was performed on the very first page of the checkout at the very bottom of the page!!! Just think of the significance of that.

If adding just a single Trust Guard Chrome seal at the bottom of one page can increase conversions by 4%, just imagine what our full suite of seals placed strategically on your website can do!!!

Which leads me to my second announcement.

We have officially launched the New Trust Guard Chrome Seal to ALL of our Members!

In fact, the new chrome style is already in your member control panel. All you have to do is go and select it and it will instantly update on your website.

You don’t even have to replace the code!

Based on the increased conversions we’ve seen from this test and several other split tests we’ve done internally (which have all won and have all beaten McAfee Secure), we highly recommend that you update your seals to the Chrome style as soon as possible.

Once again, thank you for your business. We appreciate your patronage and look forward to continuing to help you with your Security, Privacy, and Business Verification needs now and into the future!

Sincerely,

Dave Brandley, President
Trust Guard

P.S. To access your Chrome seals, log into your member control panel and click on ‘Get Code’ and then ‘Advanced Options’. Then just click on the Chrome seal and press the update button at the bottom of the page.

Tags: Groundbreaking, McAfee Secure, Split Test, Trust Guard

Here at Trust Guard we are all about improving customer trust and especially increasing conversion. There is no better way to do this then by leveraging your existing happy customers.

It is no secret that companies want to hold on to their customers. After all, repeat customers are a key part of success in the business world. The general belief is that it costs companies much more money to get new clients than it does to simple keep existing customers. This is why measuring customer satisfaction is so vitally important.

If customers shop at your online store or retail store and end up unhappy, then the odds are good that they won’t be returning. You have not only lost their business, but you have to suffer the potential fallout from others that they complain to about their experience at your store. These are some of the problems that result from the lack of measuring customer satisfaction.

The bottom line is that you want your customers to be happy, and the importance of measuring customer satisfaction cannot be discounted. There are a wide variety of ways in which you can assess how pleased or displeased your clients may be.

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Tags: Customers, Feedback, Measuring Customer Satisfaction, Questionnaires, Ratings, Reviews, Satisfaction Survey Software, Shopper Approved, Software, Survey