Website security isn’t a new thing, however the need for it is growing at a rapid rate. Every year hackers get better and smarter, and identity theft, fraud, and data theft grow exponentially. Fortunately, website security helps prevent security holes that allow hackers to retrieve sensitive data. But in addition to protection and security, website security scanning also contributes to more sales, and customer trust.

Our customers at Trust Guard have long boasted about their improved conversion rate after purchasing our services. The Trust Seals, which are placed directly on the website after we scan it and verify it, are visible to the public. Trust Seals let shoppers know that the merchant is safe, secure, and has been third party verified. The small seal basically says, “this is a real business, they do what they say and mean what they do, and they have a safe and secure system so you won’t be victim of data theft after a purchase.”

Merchants shouldn’t be willing to take the risk of not having security scanning. Not only is PCI Scanning REQUIRED by credit card companies where non-compliance can result in massive fines, but having scanning and Trust Seals actually boosts sales. It’s really a win-win situation. The alternative is to make less money, become a victim of hackers, and be potentially fined by the credit card (name), for us at Trust Guard it’s a no brainer.

“There shouldn’t be a decision whether or not a website uses trust seals. Like having an SSL certificate, it should be just “what you do”. I initially doubted the hidden power of trust seals. I thought that because of our stunning web site and incredible product, people would just trust us. Nope.The Trust Guard seals improved our conversion by 59.61%. I recommend Trust Guard because they are upfront, transparent, and their system automatically tests itself so you can see how well it works for you. The competition seems to focus on marketing & sales. Trust Guard focuses on results,” Paul Young, Skybound Software.

For more testimonials and information on Trust Guard’s Trust Seals visit our website.

Tags: conversion rates, Hackers, PCI Scanning, SSL Certificate, Trust Seals

For merchants out there who process credit cards, Trust Guard has created a list of twenty-reasons to get PCI Scanning . The website security expert has created the list to educate merchants and make the decision and process of obtaining PCI Compliance easier.

“Oddly enough, a lot of merchants are hesitant about PCI Scanning even though it’s required in order to meet PCI Compliance Standards set by the credit card industry. We believe the hesitance comes from confusion about the service to begin with. We know there is a lot of jargon involved, so we’re trying to lay it out there to make it easy for merchants. There are a lot of great business people out there who are not necessarily technology savvy, and understanding data breech and website security holes can be difficult. We decided to just give a list of reasons why merchants need it without the confusion.” Said Dave Brandley, co-founder of Trust Guard.

Among the reasons to get PCI Scanning are to increase conversion rates and make more sales, to protect customers sensitive information, to protect websites from hackers, and to avoid PCI council fines.

According to Brandley, the most important reason to get PCI Scanning is safety and security. “We are currently scanning for over 45,400 security holes, and the number goes up a few hundred every month,” said Brandley, “these security holes or vulnerabilities leave customers and merchants alike susceptible to data theft. Not to mention, fines for not being PCI Compliant are so high they can cause a small business to go bankrupt.”

Then there is the question of revenue. Customers who use Trust Guard for PCI Scanning have noticed an increase in sales when displaying their Security Scanned seal’s or logos. “PCI Scanning seal increases customers trust, which in turn increases sales.” said Brandley.

“Since adding our Trust-Guard verified logos, we have received many comments from new and past clients of the secure feeling it gives them in doing business with us. We have since become a Trust-Guard affiliate and have referred numerous clients to their website for the verified privacy policy, verified business and their PCI scan services. I would highly recommend them to anyone!” said Charles Mazzini, from Hyper Links Websites.

For more information on PCI Scanning and Compliance visit www.trust-guard.com

Trust Guard was recently compared to other website security companies, and came out on top in price, usability, and service. Several companies were examined and we were surprised to find that many of our competitors were offering a product, instead of a service for a higher price, without Trust Seals, and one company even charged extra for technical support.

One of the great things about Trust Guard’s PCI Scanning is that we offer a service instead of a product. We do the scanning for merchants so they don’t have to learn technical Jargon, or worry about yet another thing with their busy schedules. Most small business’ want to earn customers trust and provide a secure website without the hassle that comes with self implemented vulnerability scanning. At Trust Guard we handle the technical stuff, allowing merchants to concentrate on other things, and we do it for the best value. Among our top competitors Trust Guard was nearly one-thousand dollars cheaper, plus, we provide Trust Seals for no additional fees. Many of our competitors do not offer them, or they tack on an additional fee for the coveted seals.

Trust Seals are important because it tells customers that a merchant has been scanned, and is trustworthy. In surveys we’ve found that trust is a customer’s number one concern when shopping online. Trust Seals give customers the assurance they need to feel comfortable in giving sensitive data, and in turn it generates more sells for the merchant. Everyone wins.

When shopping for a PCI Scanning service we urge merchants to check prices, whether or not the service is done for the merchant, or if the merchant will have to download software and do it themselves, and whether or not Trust Seals are provided. In the end, we’re proud that time and time again, Trust Guard comes out on top.