Marketing today is large, and there are many tools available to marketers. Reviewing the goals of marketing and how the conversion rate is probably one of the most important things about marketing. The article goes on to list 10 ways to improve your marketing conversion rate. In essence not only ways to get people looking at your ad, but those people that are looking at your add are actually buying your item. There are two aspects to marketing getting the people to look at your ad. Than getting those people who looked at your ad, or who’s attention you got to buy the product.