Organic traffic is one of the most important factors these days to get your page to rank high on Google. Carefully optimizing your page for effective organic traffic is a huge matter for a business trying to stay ahead of the competition. Knowing what to do and not do with this new day of Search Engine Optimization is huge if an organization wishes to remain successful.
- Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you can mine for insights (Google Analytics, Google Search Console), but other factors at play can be harder to quantify.
- If you’ve recently modified your on-page copy, undergone a site overhaul (removing pages, reordering the navigation) or migrated your site sans redirects, it’s reasonable to expect a decline in traffic. After reworking your site content, Google must re-crawl and then re-index these pages. It’s not uncommon to experience unstable rankings for up to a few weeks afterwards.
- Look at how your competitors are faring, and see if they’re experiencing the same problems. While you should take Google Trends data with a grain of salt, looking at the bigger picture may help provide some clarity.
“From basic issues to advanced issues to factors that are largely out of your control, following is a list of things to check for when diagnosing major fluctuations in organic traffic or search engine rankings. By examining both internal and external factors, you can start to piece together the puzzle.”