5 steps to optimizing your site for Google’s mobile-first index

This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. Google first hinted at their intentions of a mobile-first index about a year ago, but November 4 was the first time Google has posted details about the mobile-first index on their blog. Lead generation is important, but if your mobile site is overloaded with pop-ups, you’re going to frustrate your users, and they will leave.

Key Takeaways:

• This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.
• Google has been slowly moving toward a mobile-first index for quite a while now. Google first hinted at their intentions of a mobile-first index about a year ago.
• Google and the other search engines are going to place more and more emphasis on mobile.

“Google first hinted at their intentions of a mobile-first index about a year ago, but November 4 was the first time Google has posted details about the mobile-first index on their own blog.”

http://marketingland.com/5-steps-optimizing-site-googles-mobile-first-index-198225?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main