Clients want to know why they are paying a marketing agency, for what they are paying a marketing agency. It is to their betterment or to their detertment if they get high quality, knowageable strategy company to promote them and their business. They know they have to have a atrusted advisor, a preferred suplier and a technical expert. The company would do well to have a good rapper both ways with one another. Ask the right qfuestions and get the right answers.