In Maricel Rivera’s article relating to websites, she speaks on one of the important steps to building an eCommerce site and that is getting the customer to trust it in order to make online payments. She quotes a hacker’s blog post which explains that the number one concern for having a site is providing security and she also includes some data that emphasizes on the rise of cyber-attacks to online sales sites.
- “Security should be a priority for ecommerce sites, but it looks like the lesson of 2014 was not learned,” said Hackmageddon’s Paolo Passeri in a January 2016 blog post.
- At least two McAfee SECURE trust mark tests done by CONVERSIONiQ saw a 3% to 12% increase in conversion rate and a 6% to 23% lift in average order value. A test on the Norton Secured Seal mark resulted in an RPV (revenue per visitor) increase of 6% for all traffic and 53% for paid traffic.
- According to an Econsultancy study, 46% of 2,000 UK consumers said they’d shop on a site with clear contact details. This suggests that a sure way to gain your shoppers’ trust and alleviate their fear of being scammed is to show an actual, physical address and a legitimate phone number they can contact.
“In business, you always have competition, and to win against the competition, your best bet is to gain customers’ trust and delight them to the point of loyalty. And because consumer demands and sentiments change and evolve, remember to always keep watching, analyzing, adjusting, and constantly delighting.”