Have you ever wondered how Google decides which websites are listed first, second, etc. when a search is requested? According to the article titled “8 Major Google Ranking Signals in 2017”, there are actually 8 major factors that are broken down by category. These categories include Backlinks that includes link score and anchor text relevance; Content that includes keyword usage, length and comprehensiveness; Technical SEO that includes page speed and mobile friendliness; and finally User Experience that includes click-through rate.
Read more: 8 major Google ranking signals in 2017