It’s official!

Tomorrow at 12 pm ET, Rhino Support officially goes LIVE, and to celebrate, we’re offering some HUGE discounts to our members and loyal subscribers.

Bottom line, If you sell products or services online, then you need Rhino Support!

Rhino Support was built from the ground up to help you simplify, organize, and effectively manage your online support.

No more being the middle man, no more email hunting, no more lost correspondence. It’s all taken care of from now on.

Here are some of the ways that Rhino Support is can help you.

Rhino Support is:

Fast

Watch for our official launch email tomorrow, or go to www.rhinosupport.com at 12pm ET to see everything that Rhino Support has to offer you and your business.

I’ve put together a quick video to show you the actual results!

Watch the video below:

Fireplacescreensetc.com

Fashionscarvesandshawls.com

It’s called Shopper Approved.

Shopper Approved is a state-of-the-art customer rating and review service, specifically designed to help e-commerce websites effectively gather, and then prominently display customer feedback, in order to help entice, educate and motivate new potential customers to buy.

We’ve been running several live-beta tests over the last couple months, and the results have been nothing short of amazing, with nearly 1 out of every 2 customers providing initial ratings and/or reviews, and almost 1 out of every 3 customers opting-in to fill out a full survey once they receive their order!

People in our beta test are getting tons of great ratings, reviews and testimonials – all automatically! This is the kind of social proof every website needs.

We’re just about to officially open the doors, but before we do, we need your help in choosing the final seal design from 3 possible contenders.

Please select the overall seal design below that:

1 – you like the best, and
2 – that you think your customers will be most likely to respond to

Once again, thank you for your participation and ongoing support. On behalf of myself and everyone here at Trust Guard, I want you to know that we appreciate the opportunity to serve you, and we look forward to working with you in 2010!

Sincerely,

Scott Brandley, CEO
Trust Guard

Listen to my Trust Guard Insider interview with Garrett below:

http://www.buildingsocialequity.com/

For those of you that don’t know, Garrett is a Social Marketing Expert that has not only helped to build Trust Guard online, but has also personally trained a number of well-known online experts, including Alex Mandossian, his staff, and many other individuals and companies.

If you’re tired of repeatedly beating your head against your desk trying to get to the top of the search engines, then it’s time to try the ‘other white meat’ – social marketing (also known as web 2.0).

For example…

Instead of Google, try WordPress
Instead of Yahoo, try Facebook
Instead of MSN/Bing, try Hubpages

Or even better, do all of the above! Each of these social marketing sites is like it’s own gigantic search engine, and some of these sites get more traffic than Google! (Yes, you read that correctly.)

Even better, all of these sites show up at the top of Google, so if you build pages in these social sites, guess where they show up?

Joel Comm said this of Garrett:”A new face on the business scene, Garrett is one to watch!”

If you have ever wanted to learn a proven system to drive more targeted traffic to your website, then this is the course for you.

He has an amazing list of people that he interviewed on various subjects like Social Media, SEO, Twitter, Facebook, Relationship Building, and the Psychology of Selling.

People like:

Alex Mandossian, Dave Lakhani, Martin Wales, Justin Brooke, Mari Smith, Mark Murnahan, and Joel Comm!

and the amazing thing is…

He is giving all these interviews away for Free!!!

If you want more, targeted traffic to your website, I highly recommend that you check out Garrett’s new site today! To find out more simply go to BuildingSocialEquity.com today.

We anticipate 2010 to be an incredible year for Trust Guard, with anticipated seal views exceeding 2.5 billion by over 400 million people.

In an effort to continually improve our services, we feel that a new, modern seal design should be added to our lineup, which is why we would like to propose the addition of our new Trust Guard ‘Chrome’ design.

While the new Chrome design retains the 4 standard sizes, we’ve decided to make it one solid color instead of the traditional two-tone design. What makes the Chrome seal stand out, is the use of color hues to make it appear to be reflective, like chrome or glass. We’ve also added some additional color options to the Chrome design that aren’t available in our other seal designs, namely charcoal and silver.

So, what do you think? We would love to know! Please cast your vote below.

Thank you again for your valuable feedback as we continue to help you improve your online trust, security, and conversion. Please leave more feedback and comments below.

Attention – all members that signed up before February 2008! Important Announcement!

While most of our members have upgraded to our new member control panel and custom seals, there are still some of you that signed up before February 2008 that are using our very old, non-custom seals. You should have received an email informing you that all old non-custom seals are being discontinued on December 31st, 2009. Please log into your new member control panel and update your seals with your new custom seal code before the end of the year to avoid any interruptions in your service.

Thanks again from all of us here at Trust Guard.

Happy Holidays!

Scott Brandley, CEO
Trust Guard

If that headline above doesn’t scare you then you need to be worried. When I first received the statistic that 73% of all Trust Guard client scans were failing with one or more Medium, High, or Severe vulnerabilities, I was shocked! Obviously, our clients that use our scanning services are able to discover these vulnerabilities and resolve them, but it left a huge question in my mind… What about the rest of the Internet? Nearly 3 out of every 4 websites online have significant vulnerabilities and they probably don’t even know it!

In my mind this was just unacceptable. So, I met with my staff and we started to brainstorm ways that we could both educate website owners and also give them a service where they could check their website for the 30,000+ known vulnerabilities out there. As a result of those meetings and a lot of hard work, we are excited to announce the launch of our brand new, full-featured scanning site, FreePCIScanning.com!

FreePCIScanning.com is a FREE service where any website owner can get their websites scanned and receive a full report showing all the vulnerabilities found and instructions on how to fix them. Pretty cool right?

To get your Free PCI Scan simply visit FreePCIScanning.com today.

For those of you that aren’t sure what PCI Vulnerability Scanning is and why it is so important to your business, then visit the Trust Guard page, “What is PCI Scanning?” for a consise, easy to read explaination.

With the holiday season approaching, now is the time to make sure your website servers are safe for yourself and your customers. It will literally only take you about 2 minutes to visit FreePCIScanning.com and enter your information to get your scan underway. These 2 minutes could save you a lot of money and time in the long run.

The great thing about PCI Scanning, is that when it’s combined with our exclusive Trust Guard Security Scanned seal, it can help you increase your sales! Why? Because a customer that feels secure is a ready buyer. So while the name “PCI Scanning” might be a little boring, the way it puts more sales in your shopping cart is anything but!

Now is the time to take action. All you need to do to get your FREE Scan ($47 Value) is to visit FreePCIScanning.com and enter your name, email, telephone, domain name and our system will do the rest!

We sincerely hope you enjoy this great new service, and from all of us here at Trust Guard, we hope you have a Happy Thanksgiving!

Best Regards,

Scott Brandley, CEO
Trust Guard

This may sound funny, but every time I sit down to write a blog post I have this overwhelming urge to start it out with “we’ve done it again!” Why? Because almost every time, it seems like we’re either launching an amazing new product, or upgrading our existing products to make them better. These new products and upgrades are always focused toward helping you to improve your online trust and credibility, which in turn helps you make more sales.

This week, we definitely don’t disappoint. We’re happy to announce the launch of our brand new PCI Scanning Security Video seals! As you know, for nearly a year now, we’ve been providing our clients with state-of-the-art streaming security video seals. So, it just made sense for us to create a new, advanced PCI Scanning video seal to go along with the advanced security and peace of mind that PCI Scanning brings.

Take a look at the video by pressing the play button:

If you currently have one of our daily or quarterly PCI Scanning multi-seal packages, or if you have PCI Scanning in conjunction with the security video option in your control panel, then you automatically get the new PCI Security video seal for free! (That’s just the way we roll.)

You can easily find out if you have the new PCI Scanning video seal option. Simply log into your member control panel at secure.trust-guard.com, and click on ‘Get Code’. If you have PCI Scanning, and the video seal shows up on the page, you have it. It you don’t see a video seal, then it’s easy to upgrade. Simply call (877) 848-2731 ext. 2 or email us at support@trust-guard.com and one of our friendly staff can assist you.

How do I update the video on my site?

If you currently have PCI Scanning and have the original security video on your site, then you don’t have to do anything. It has automatically been updated for you.

If you have the video seal option in your control panel, but haven’t added the video seal to your website, then the copy and paste instructions are found in your control panel.

We recommend placing the video seal one-time on the final checkout page of your website for maximum results.

What else do we have up our sleeves?

We’ve working behind the scenes on something BIG! Very big! It’s called Shopper Verified and it’s just about ready to launch. This new service is going to take your trust, credibility, and conversion to incredible new heights, so stay tuned!

Till next time,

Scott Brandley, CEO
Trust Guard

It’s been a labor of love, but the new mini Security Video Seal is now live! And on my birthday no less.

Our newest lineup to Trust Guard seals, the mini seal, was first launched on June 2nd. Now, just two short months later, we’re proud to introduce the mini video seal.

The mini video seal is considerably smaller than the regular video seal, but is still crisp and detailed, and just as captivating as the original size.

And the best part? The mini Security Video Seal is FREE to all our members with an existing Multi-Seal Package!

For members who don’t have the Multi-Seal package, don’t fret.    You  can save 50% on the Video seal by logging into your Trust Guard member control panel and picking the SALE link on the right.

That’s my birthday present to all of you. Enjoy!

It’s already in your control panel ready to add to your site. Just go to the ‘Get Code’ tab and click on the mini seal check box to grab the code. (Note: If you are a TG Member that signed up before Feb ’08, and you haven’t switched over to our new system, just email support (at) trust-guard.com and we will be happy to move you over.)

Important Video Seal Strategy

When it comes to placing your video seal, there is a very specific strategy to help you boost your conversion and simultaneously lower your shopping cart abandonment.

The very best place to add a TG video seal is on the actual checkout page where the customer enters their credit card information. Why? Because this is the place where people make their final decision as to whether they’re going to actually buy or not.

Video seals are perfect for a ‘one-punch’ confidence boost, which is why they’re so ideal for the final checkout page. Conversely, this also means that they lose their magic after the customer watches it and goes to another page, which is why we don’t recommend adding video seals on multiple pages in your site. The strategy is to save it for the page that counts the most.

A New PCI Security Video Seal Coming Soon???

That’s right. If you’re one of our hundreds of clients that are enjoying the amazing benefits of PCI Security Scanning, we are just about to release another video seal, specifically made for PCI Scanning. It works exactly like the current security video seal, but Jodi explains to your customers the additional security measures that you’ve taken on their behalf.

You can expect these special PCI video seals sometime in the next couple weeks. They’ve already been professionally shot in HD and enhanced by our good friends over at iSpeakVideo, and are being integrated into our system as we speak. And, of course, all our PCI clients get them for free!

(If you want to learn more about iSpeakVideo, and how adding streaming video can enhance your website, make sure to watch the exclusive interview I did with Erik Kretschmar over at iSpeakVideo. And, if you decide that you want more info, click here for a free site consultation and an exclusive deep discount from Erik to all of our clients.)

Keep the Feedback Coming

Here at Trust Guard, we think of all of you as part of our family, and we love to get feedback from you. Whether it’s just a ‘keep up the good work’ or a ‘I think you can make this better’, we appreciate the time you take to let us know how we’re doing.

Remember, we’re here to help you be successful, so let us know how we’re doing by sending an email to support (at) trust-guard.com.

Till next time, I wish you all the best,

Scott Brandley, CEO
Trust Guard

Here’s an amazing example of the power of streaming video and the power of split testing.  This story actually starts back in 2006.

Back in late 2006, I met a young woman at an Internet Marketing convention in Orlando.  It turned out that she had worked for Martha Stewart, but had just branched out on her own and start a streaming video company.  I asked her if she thought it was possible to film someone on a green screen, and then cut out the background and add them to a website.  She thought it was possible, and so we started a project to create a transparent video spokesperson for Trust Guard.  Unfortunately after about 4 months of bad actor reviews and horrible green skinned, fuzzy actors, we decided to call it a day, and I was so discouraged that didn’t look at any video technology for over a year.

About this same time, unknown to me, about half a dozen companies had the same idea, and were just coming onto the scene with guns blazing – all in the transparent streaming video market.  In the middle of ’08, I stumbled across one of these companies videos, and I couldn’t believe how far the technology had progressed in just one year!

I immediately started investigating all the companies that I could find, and it was obvious that one particular company was clearly leading the pack – iSpeakVideo.

Once we decided on iSpeakVideo, we set out writing scripts, selecting our actor, and the rest is history.  It’s now been about 10 months since we started using video on Trust Guard and now on our security seals, and we’ve had tremendous results.  In fact, the video on our homepage actually increased our conversion by 49% (we did a split test using Google Website Optimizer), and the video security seals are increasing sales and lowering shopping cart abandonment rates for many of our clients!

As you can tell, I’m really excited about streaming video – particularly borderless HD video.  Which is why I interviewed Erik Kretschmar, VP of Marketing over at iSpeakVideo.

If you’ve ever considered looking into adding a virtual spokesperson to your site, Erik has a wealth of valuable information and insight to offer, so sit back, relax, and enjoy this exclusive interview – courtesy of all of us here at Trust Guard.

(Note: If you’re one of our Privacy Policy only clients, and would like to get the exclusive discounts mentioned in this video, click here.  If you’re a Trust Guard client, you can find this and many other exclusive TG member offers in your member control panel.  Note: If you signed up before Feb. 2008 and you haven’t migrated to the new system, simply email support (at) trust-guard.com and we will be happy to help you move over so you can start enjoying all the features of the new system.)

Did you miss the last Insider edition w/ Michel Fortin?

In the last TG Insider, I did an exclusive interview, with the #1 sales copy writer online, Michel Fortin.

It was an amazing interview, packed full of great tips and strategies for getting the best sales content for your site.

To listen to the interview, click here.

In the Next Edition of the Trust Guard Insider…

On July 14th, in the next edition of the Trust Guard Insider, we will be launching our new mini-video seals!

They’re about 1/3rd the size of our standard video seals, and they look amazing.

So keep an eye out. You won’t want to miss it!

We’d Love to Hear From You…

Do you have any good ideas or suggestions on how we can do better? We’d love to hear from you. Just email us at support (at) trust-guard.com with any feedback that you may have.

Till next time, we wish you all the best.

Sincerely,

Scott Brandley, CEO
Dave Brandley, President
Garrett Pierson, Operations Manager
and all the Trust Guard staff!

If you haven’t realized by now, here at Trust Guard we do everything we can to help you improve your online sales.

So, it’s just natural that we interview the #1 sales copy expert in the world, Michel Fortin, in an effort to help you further boost your conversion.

When it comes to writing copy that sells, Michel is definitely someone you want as a mentor. He has literally written for the who’s who of Internet Marketing, including legends such as:

John Reese
Armin Morin
Yanik Silver
Jay Abraham
Cory Rudl
Frank Kern
Shawn Casey
Mark Joyner
and the list goes on and on…

When you interview someone at this level in their profession, you want to make sure you make every question count, and you want to get everything you can out of it. So, to help you do that, we’ve created a helpful video that displays every question, and also visually displays all of the gold nuggets that Michel discusses in the interview, so make sure to grab a pen and paper!

Here’s just a small sample of some of the wealth that is included in this amazing interview…

- The single biggest mistake that people do when they write copy
- The #1 Strategy for improving your online conversion
- How the acronym Q.U.E.S.T. will change the way you write copy from now on
- The REAL scoop on long copy vs. short copy – how and when to know what to write
- How Michel wrote the very first sales letter to ever make 1 Million Dollars in a single day
- Michel’s top recommended copywriting book list
- and much more!

In the Next Edition of the Trust Guard Insider…

On June 30th, I’ll be interviewing Erik Kretschmar, one of the VP’s over at iSpeakVideo – They are the company that developed the amazing HD transparent streaming videos for our site and our NEW Trust Guard Video Seals.

In our interview we talk about the benefits of streaming video, and how adding the video to the Trust Guard home page increased our conversion rate by an amazing 49%!

If you’ve ever wondered what video can do for your website, this is the interview to watch!

We’d Love to Hear From You…

Do you have any good ideas or suggestions on how we can do better? We’d love to hear from you. Just email us at support (at) trust-guard.com with any feedback that you may have.

Till next time, we wish you all the best.

Sincerely,

Scott Brandley, CEO
Dave Brandley, President
Garrett Pierson, Operations Manager
and all the Trust Guard staff!

P.S. If you didn’t get a chance to read last weeks Trust Guard Insider where Garrett and I interview Xan and Jenn Spencer, the winners of Russell Brunson’s 100 Million Dollar Challenge, or if you want to learn how to get a Free PCI Security Scan for your website, Click Here to Read the Article!