Going back to school is any exciting time for almost everyone. The parents, the kids, the lifeguards, and even retailers get a little bit giddy. That’s because the arrival of the new school year means everyone’s loading up on literally billions of dollars in school supplies. If you happen to work at one of those lucky retailers, take advantage of these strategies to ensure that the students aren’t the only ones getting large stacks of paper this year. (If you know what I mean…)
- With back-to-school spending being required to buy classroom supplies, shoppers are looking for deals and best prices on everything from tablets to T-shirts.
- College students are searching for furniture, kitchen accessories, bedding, home office furniture, and apparel.
- The time period to capitalize on this shopping holiday is tight, so be ready to have agile and responsive strategies
“In 2016, consumer spending on back-to-school products was a whopping $75.8 billion.”