Here are some tips on knowing when it is time to update your privacy policy. The privacy policy should be updated once a year, unless a major change occurs that demands for it to be updated sooner. If there are physical changes in important information about the company, such as change in address or phone […]

The goal of sending automated e-mails to potential customers is increased sales. For example, a company might send follow up e-mails to a customer who has added items to his or her shopping cart but decides not to purchase them. The rate at which that customer decides to purchase from that company increases if more […]

If Travis Caldwell has learned anything at all from his bike racing activities it is that if you are not keeping up with and even surpassing the others in the competition then more or less you are pumping and pedaling your bicycle for nothing. The marketing profession is a lot like that competitive bike race, […]

Anyone who has ever watched Mad Men might have a question about a word they use a lot: copy. What is copy? It’s a kind of writing style that is designed to drive a specific action. For example, email ad copy has a very simple goal in mind: to get you to click on a […]

Through out the nearly 10 years I have been a member of face book and I have noticed some similar tactics tend to generate more interest. The more that you post the more desperate and irritating you become. Altough I’ve never dabbled in edu-tainment but the idea of seems alluring. Sometimes folks just wanna answer […]

Businesses using ad tech may need to pay more attention to their advertising. The trend of depending on ad tech and allowing an algorithm to make all decisions is having some very negative consequences. Content on Facebook and Google is appearing in strange places. The advertisements are often not effective. Ad tech should be used […]

With all the technology out there nowadays, it becomes necessary to create passwords for each device. This can be difficult, because although it would be great to have just one password for all things, it usually doesn’t work out that way. Different guidelines are used for each device which might make it necessary to vary […]

The way to get the most out of SEO (search engine optimization) is to make sure that sight architecture is solid based of historic sales, revenue, and conversion data. A site that is user friendly and leads consumers to the answer they are looking for items, allowing pages to be destinations instead of product dumps […]

These are some of the ways people could help manage their time. Spending money on advertisement may help and paying notice to researching the keywords in the ad. Put time into developing a website and understand priorities for launching it. Have other people that are skilled put in the work is another way to save […]

Vanity metrics are figures that are trying to prove your stance in social activity. Do they matter? It seems like the more social our society gets, the more these metrics are becoming meaningful. Are your posts getting looked at? Are you being “liked” or “loved”? The more of these small figures means the more audience […]