The perfect email campaign is designed to target each user as an individual — a phenomenon not realized, even if sought after. This is “hyper-personalization” at work. This advertising product is built by email-based advertisers from a mixture of the user’s history as well as by more general user data. These data are essential to […]

The way to thrive in business is not to try and meet the largest demand group but rather to focus on the niche group. When you try and appeal to the mass you must appeal to the lowest average in the group. Doing so, however, results in creating mediocre work. This mediocre work is not […]

Mission statements fro companies are oftentimes overlooked or ignored, but these statements are made for a reason and should be looked upon often by the company, the employees of the company, and the general public, of course. Sometimes, you will find the statements go above and beyond expectations, and sit well within your heart, like […]

Have you given thought to your brand and how to really capitalize on how to make that brand go even further? Chances are we have all heard those stories on how to be in the right place at the right time, but the truth is that is not enough in order to capitalize on what […]

Have you given thought marketing or the understood laws of marketing? If you are like most people, you can see marketing through advertising. However, there are ways to implement brand safety with these seven rules of respectful marketing. You need to keep in mind where date is acquired, boycott unethical techniques, favor publishers with good […]

Many stores are closing their fronts in lieu of opening online options. This company got it backwards. The author draws us in with clever word play and keeps us turning pages to the end. This breakout novel provides and inside look at a topic near and dear to each of us. Click through on your […]

Google Ad Words is now allowing businesses to remarked their products to customers who have viewed YouTube videos relating to those products. This will allow for more tailored ads, and more effective marketing. This marketing avenue could be very useful for both businesses and consumers, because it will channel specific products to people who are […]

Data is going to be much more personal, like street surveys due to rise in PBM. Third party cookies being bottlenecked and virtually blocked have sent a wave of trickle data, possibly from logged in/online users. 200 million Americans [out of the estimated 1.2 billion], acquired in the purchase through Time Inc last year, are […]

E-Commerce websites are useful for email marketing. They cultivate trust and loyalty. If a consumer does not trust your marketing, it will be ineffective. You can also earn more reviews from customers by way of E-Commerce. Social media is integral in the modern marketing landscape, and E-Commerce can help you integrate with social media. Personalized […]

Local SEO is becoming more important lately. Here are a few tips that can help you increase your SEO. Build a strong citation profile. Keep your citations up to date. Put a plan in place in order to encourage reviews. Make it easy for customers to give reviews. Having a link on your homepage to […]