If you have a business then you know how hard it can be to get people to your website. You spend lots of money each year on search engine optimization and sometimes that money yields little results. There are things that you can do to boost your visibility.Make sure that you have a permalink structure […]
10 Often Overlooked Website Mistakes that May Harm Your Business
There are ten key things you can do to improve your business’s website. Finding a good web host that is not too expensive is a priority. Make sure that the website is easy to spell and remember. Do not use a platform that you don’t own. Do not use common email addresses such as @gmail […]
Why Content Curation Is an Essential Part of Your Marketing Mix
Content curation allows for the culling of unnecessary content from a site. Without this extraneous content, readers can find more content pertinent to their interests. Creating a more useful site for readers through content curation helps bloggers in key ways. It will allow them to publish content more regularly, provide variety in content, enhance the […]
Your Data is Wrong – Here’s Why by @bsmarketer
Saying that you company is data-driven sounds cool but is usually a false statement. Here are some of the most common reasons that your data is wrong as well as ways to fix the problem. Problems can arise in your search data as well as advertising and referral data, among other things. You can find […]
No More Struggling to Understand SEO
If you are like many marketers, understanding SEO is something you’ve yet to master. But, it is easy to understand why because SEO is a fairly complicated thing. Yet, SEO is important. In fact, it is vital to your online business success and is something that must be implemented into the activities that you are […]
4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community
No matter how great your business is or your product it can take a lot of time, money, and effort to get the customers that you need. One thing you need to do is hit the ground running. That means that you need to give it your all and go for it from day one. […]
What 2 Big Changes to Google AdWords Mean for PPC Marketers by @cchaitanya
There will be a lot of changes rolling out of the Internet giant Google. Adrank will take into account relevance more heavily. The may be getting rid of the cap on PPC (pay-per-click)bids so that may raise cost for everyone. Many people are speculating the big companies will buy out or set the market price […]
Back to School PPC: How to Boost Your Sales This Year by @LisaRocksSEM
Going back to school is any exciting time for almost everyone. The parents, the kids, the lifeguards, and even retailers get a little bit giddy. That’s because the arrival of the new school year means everyone’s loading up on literally billions of dollars in school supplies. If you happen to work at one of those […]
How to use SEO data in your social media strategy
A great social media strategy is nothing without a great SEO strategy to go along with it. In order to truly get the most out of one, you must have a good grasp on the other. Luckily, there are many tools available that can help you with this. Google Analytics, Similar Webs, Google Alerts, you […]
Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
The perfect email campaign is designed to target each user as an individual — a phenomenon not realized, even if sought after. This is “hyper-personalization” at work. This advertising product is built by email-based advertisers from a mixture of the user’s history as well as by more general user data. These data are essential to […]
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