Want to make know that your customers are really interested with your brand? Do you want your brand to establish a unique identity from its competitors? An effective marketing campaign is the use of transactional emails. Transactional emails aim to personalize your message to the customer based on their browsing and shopping habits. The goal […]

Here is a simple guide to creating a perfect blog post online. First you will need a title that tells the reader what it is about, but is also has many keywords to make it easy to find in searches. Also the meta description needs the same work as the title to get searchers to […]

A holistic approach to search strategy makes sense, but few companies are taking advantage. A holistic search strategy is easy to implement and can maximize efficiency. A holistic approach to search strategy includes these steps: – A shared keyword set across paid and organic channels – Optimized search performance to identify gaps – Evaluate performance […]

In the past year, two thirds of American marketing companies paid to promote a video on Facebook. According to a report by Animoto, these marketers spend substantial sums to promote videos on YouTube, Instagram and other social media platforms. Marketers contend that Facebook views drive more purchases than any other platform, and are working to […]

This article highlights 3 effective ways to track online traffic for your company’s website. Ryan Shelley provides useful insight into efficiently and effectively monitor the online traffic and how to maximize the time spent on your site for any consumer. First, having a URL destination that is useful to the user is key. Secondly, making […]

This article displays an infographic about how Generation Z (those born between 1996 and 2010) interact with technology and social media. It also suggests that marketers need to be aware of the differences in how this generation absorbs media content because as they are growing older, they are becoming more and more influential in what […]

A new trend in the retail market is for multiple purchase points to be an aspect of decision making. This makes for a much more complex journey for consumers and marketers. There is a large difference in consumer behavior when they use search engines over distributing sites, such as amazon. Using a search engine drives […]

Using the customer’s journey for people to visit your website and buy your product is something that every business should do when starting out in the world. There are 5 simple steps you can follow to start this journey out: 1) Build your brand. For example, use an ad. 2) Connect with new contacts. Once […]

A good website is meant to be seen. A good website is supposed to have traffic – and not just traffic. Traffic is meant to those regular people into dedicated email subscribers. But how can you do that? Business owners should always get visitors to their website, find some way to keep them there, and […]

Retail trends that are happening online to offline stores. As online sales grow, many well known name companies have announced store closings. More than 8,600 stores are reported to close in 2017, a record breaking amount in 20 years. Walmart has been looking more and more into investing in e-commerce to grow their revenue. Retail […]