Gary Vee has focused on the building of a brand not sales. It is important to focus on legacy and brand and how you and your name will be perceived years into the future. For him sales have come by being loyal to his strategy and then selling books say every three years and this […]

Welcome emails are a great opportunity to connect with your readers. A study from Experian sites that welcome emails receive a higher read rate than other promotional emails so it’s a great time to connect and set the tone with your readership. Naturally it’s the best time to tell the reader what to expect in […]

Have you ever heard the saying that nothing in life is free? If you are like most people, then chances are that you have heard the saying at least once. This can be especially true in business as there is no such thing as a free launch even for an existing business. Read more in […]

Search engines are changing. They will make ranking decisons using different information and other factors may also change the ranking system. Mobil phones seem like the more popular chose to search for things on the internet. Map and location specific searches are on the rise. Make sure your business has the proper directions, hours and […]

A/B testing on social media is a big deal. If you are not doing it then you should look into how it can work for your business. A/B testing is a form of real world testing and is not a formula. It allows you to see variations in marketing materials and how they make help […]

Net neutrality is a hot-button, though often misunderstood, issue. Confusing the matter is the amount of misinformation being spread about regulating Internet service providers (ISPs) to ensure equal connectivity to different sites. Despite what some may say, deregulation could harm online freedom and access if ISPs restrict data to certain sites. Other claims that ISPs […]

Clients want to know why they are paying a marketing agency, for what they are paying a marketing agency. It is to their betterment or to their detertment if they get high quality, knowageable strategy company to promote them and their business. They know they have to have a atrusted advisor, a preferred suplier and […]

There are many words in our dictionary that sound the same, but are spelled differently and each have entirely different meanings. And so, it is possible that you, like many people, are choosing the wrong word when you talk. It is time to learn the word differences and stop making these critical word errors. Start […]

Social media has become a marketing dream for some and a marketing nightmare for others. The author here digs into the real issue of advertising through social media. What does it mean? The author draws us in with clever word play and keeps us turning pages to the end. This breakout novel provides and inside […]

If you are a novice in the paid search market, it might be very costly if you are not careful. There are so many simple mistakes that are easy to make and that cost you considerably in the long run. It is time to up the ante and avoid those mistakes at all costs. Here […]