Google is making a change to it’s Enterprise and consumer versions of Gmail and the G Suite of products. Google will no longer present ads to users based on the settings of the Gmail program and not on the content. This change will mostly be important to Google’s advertisers, but will be noticeable to the […]

Social media is incredibly important in helping to garner more attention in the form of search engine optimization, or SEO. First, utilizing social media can help bring attention to your brand because it increases the likelihood of people sharing your content, and as a result, more people seeing your content and your brand. Additionally, social […]

It is common for marketers to find data to be confusing or not useful. Frequently when data is not useful, individuals will warp the data until it seems to demonstrate what they want. The most important thing to avoid these issues is for the marketer to create a list of all of their assumptions of […]

In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want […]

As a small business owner SEO is an important part of your success. SEO can be very tricky and hard to understand for the average person, and you likely have an abundance of questions in which you need answers. No worries, as here you will find the answers to some of the most commonly asked […]

Email marketing might be your number one source of traffic and income even above facebook ads. The data and marketing Association reported that for every dollar they spend on email they gained $38 back. There are only four metrics that matter though. They are deliverability, open rate, click through rate, and disengagement rate. Deliverability tells […]

A lot of startups rely on content marketing, as it is one of the most cost-effective options. Specifically, content marketing has been found to cost 62% less, yet generates three times the leads, as traditional marketing. Some common startups that achieved great success through content marketing include Hubspot, Blue Apron, Mint, Buffer, Design Pickle, KISSmetrics, […]

Being successful often means learning from those who have already achieved their goals. Having a mentor is an amazing blessing to an entrepreneur, but not everyone can find one in person.Richard Branson says his biggest motivation is to keep challenging himself. He treats life like one long university education, where he can learn more every […]

Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline. The term can also be used to define customer-to-customer correspondence regarding a communication, product, […]

When a sales website needs more conversions, it is recommended that they look at their call to action. A call to action is a phrase that prompts a shopper to take an action. Some examples of a call to action are “add to cart” or “learn more.” Companies should use the call to action to […]