Chiropractors are becoming increasingly more important in the efforts to reduce opioid use in Canada. Nearly everyone experiences some level of back pain in their life, and much of the opioid use today is incited by back pain. Thus, Chiropractors play an important role in alternative, healthy solutions to back pain that do not involve […]

For over a century marketing professionals have been using tried and true content marketing to build brand recognition and increase consumer sales. Here you will read about several branding strategies that have been in use since the early 20th century by well known brands like Coke, John Deere, and even Facebook. Featuring several examples of […]

There are 5 indicators of whether you are doing everything you should with your business’s data. One thing you need to do is ask yourself where you are using learning algorithms. You also need to know where you are using machine learning. The third question you need to ask is about how you are using […]

To me, I see that the author has joined with an entrepreneur-like type of business. This has two risk, the first one is that you never know what will happen if your working for a company that relies on taking risk. Sure you’ll have the potential to “go big” if the company is successful, but […]

If you are in the world of marketing you have probably tried or at the very least heard of pay per click. That means that you are paying to get your adds out there and to get more clicks which gets more people to see what you have to offer. PPC can be a slippery […]

SEO practices have been known to damage the reputation of brands. This happens when SEO is done irresponsibly or incompetently. In order to prove the trustworthiness and desirability of SEO it is essential to demonstrate how the brand will be protected and enhanced. This is done with strategy alignment and a proper and responsible use […]

With the right toolkit you can run a successful social media ad campaign. AdExpresso by Hootsuite tracks performance over time, shows top metrics, and other important data. Evernote lets you share notes with your team during a campaign and is great while still planning. Hootsuite Enhance allows image modification quickly. UTM codes let you know […]

Over 40 years, email marketing has evolved to be more relevant, useful, and trustworthy to consumers. Regulations put in place by governments, the EU, and corporations like Google have helped to control spam and keep marketers more accountable to consumers. But while open rates have climbed, customers are not necessarily clicking through after opening emails. […]

The takeaway for marketers from this conversation with cokes chief technologist is the way Coke has developed programs that places entrepreneurial communities with major world markets which gives startups major marketing expertise while Coke is given access to emerging technologies in several marketing areas such as consumer engagement, supply chain Marketing Innovation, Health & Wellness […]

There are three very powerful motivators to make for a good paid per click ad campaign. First you need to know that people are not as rational as people tend to think that they are. This leads to odd behavior online and you need to catch their attention. Incentives are always a great way to […]