It is no secret that companies want to hold on to their customers. After all, repeat customers are a key part of success in the business world. The general belief is that it costs companies much more money to get new clients than it does to simple keep existing customers. This is why measuring customer satisfaction is so vitally important.

If customers shop at your online store or retail store and end up unhappy, then the odds are good that they won’t be returning. You have not only lost their business, but you have to suffer the potential fallout from others that they complain to about their experience at your store. These are some of the problems that result from the lack of measuring customer satisfaction.

The bottom line is that you want your customers to be happy, and the importance of measuring customer satisfaction cannot be discounted. There are a wide variety of ways in which you can assess how pleased or displeased your clients may be.

If you run a business in which your employees interact with customers one on one, of course you can simply ask them in person. For example, restaurants frequently ask customers, “How was everything tonight?”

However, with many other types of business, including online stores, it can be trickier to find a way of measuring customer satisfaction. The good news is that there are new methods available that perfectly suit ecommerce. For example, there are now customer feedback questionnaires and satisfaction survey software that is easily integrated onto your website.

If you are running a business and not measuring customer satisfaction, you may be losing valuable profits each year. It is time to reassess and start finding a way to gauge the happiness of your clients. As a result, you can often make much needed changes to your company that result in a better functioning business.

Adding customer surveys to your online store can be one of the most effective ways of increasing the loyalty of your shoppers. As a result, this method can be extremely beneficial for growing sales. Not only will your customers be more likely to turn into repeat clients, they may be so pleased with their experience that they recommend your products or services to others.

On the other hand, often when your customers are unhappy with their experience, they won’t say anything. They will just disappear for good. Needless to say, you have lost their repeat business. Often you will find through customer surveys that the issues that your clients have are quite small and can be easily addressed. However, just these issues could have very easily equated to customers choosing another shopping destination for future purchases.

There are a variety of ways to easily add customer surveys into your transaction process. For example, one company called Shopper Approved adds customer surveys that come up right after a customer orders his or her product. This way a client’s initial thoughts can be expressed through the means of this customer survey form.

Through the Shopper Approved software, customers can also opt-in to participate in a longer survey after receiving their purchase. This sort of automation through the means of software allows customer surveys to be a smooth and easy process for your customers. Luckily, computers allow online customer surveys to be a thoroughly automated process. As a result, confusing paperwork and/or mailers are now a thing of the past.

Scott Brandley interviews Dominic Bartone of Hocks.com!

To learn more about Shopper Approved visit ShopperApproved.com

In the video learn Dominic’s feelings with using Shopper Approved and how he has used the Shopper Approved service in his business to improve customer service.

I’ve put together a quick video to show you the actual results!

Watch the video below:

Fireplacescreensetc.com

Fashionscarvesandshawls.com

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As a preferred Trust Guard member, I wanted to personally

let you know that Shopper Approved is officially launching
in 2 days!

Big deal right? We’ll, actually it’s a huge deal,
especially for you as a business owner and here’s why…

During the past few months, our beta testers have received
thousands of incredible ratings and reviews from their
existing customers. These reviews are now being used to
educate, inform, and entice every single one of their new
potential customers to buy!

It’s hard to imagine that these websites used to let their
customers leave without gathering any feedback or
testimonials from them. Now, with Shopper Approved, they’re
automatically gathering amazing ratings and reviews from
nearly 50% of their paying customers!

That’s right. 50 Percent!

So, why is this important to your business?

We’ll, it has to do with a simple but very powerful concept
called ‘social proof’, which states that:

When a potential customer goes online to buy a product or
service, they actually want and actively look for
reassurance that they’re making the right decision.

And the way they get that assurance is from other customers’
ratings, feedback, and reviews.

This is why statistically, 77% of online shoppers turn to
consumer reviews before they decide to buy!

There’s a reason why Amazon, eBay, Sears, and pretty much
every other major ecommerce site have customer ratings and
reviews integrated into their website. It’s because online
reviews have been proven to increase conversion, increase
average transaction amounts, improve customer satisfaction,
and even lower product returns!

Are you letting your customers leave without gathering
valuable ratings and reviews?

As a Trust Guard member you already know the importance of
building customer trust. Shopper Approved builds on that
trust by helping you to positively leverage and
strategically optimize your single greatest asset – existing
customers.

Tomorrow, I’m going to share with you some of the live
results that our beta testers have received so far. You are
going to be shocked at what you see!

You don’t want to miss it, so watch for my email as the
countdown continues!

All the best,

Scott Brandley, CEO
Trust Guard
Shopper Approved

Watch the Shopper Approved Case Study Video – Click Here