<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Trust Guard - Results &#187; Trust Guard News</title>
	<atom:link href="http://blog.trust-guard.com/category/trust-guard-news/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.trust-guard.com</link>
	<description>Traffic and Conversion Insights from the Experts</description>
	<lastBuildDate>Mon, 16 Jan 2012 22:53:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Rhino Support Sneak Peek</title>
		<link>http://blog.trust-guard.com/rhino-support/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rhino-support</link>
		<comments>http://blog.trust-guard.com/rhino-support/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 14:16:44 +0000</pubDate>
		<dc:creator>Scott Brandley</dc:creator>
				<category><![CDATA[Trust Guard Announcement]]></category>
		<category><![CDATA[Trust Guard News]]></category>
		<category><![CDATA[Rhino Support]]></category>
		<category><![CDATA[Support Software]]></category>

		<guid isPermaLink="false">http://blog.trust-guard.com/?p=336</guid>
		<description><![CDATA[&#160; It&#8217;s official! Tomorrow at 12 pm ET, Rhino Support officially goes LIVE, and to celebrate, we&#8217;re offering some HUGE discounts to our members and loyal subscribers. Bottom line, If you sell products or services online, then you need Rhino Support! Rhino Support was built from the ground up to help you simplify, organize, and [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><object width="500" height="314"><param name="movie" value="http://www.youtube.com/v/0a4MQkBZUWY?version=3&amp;hl=en_US&amp;rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="314" src="http://www.youtube.com/v/0a4MQkBZUWY?version=3&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>It&#8217;s official!</p>
<p><strong>Tomorrow at 12 pm ET, Rhino Support officially goes LIVE</strong>, and to celebrate, we&#8217;re offering some HUGE discounts to our members and loyal subscribers.</p>
<p>Bottom line, If you sell products or services online, then <span style="text-decoration: underline;">you need Rhino Support</span>!</p>
<p>Rhino Support was built from the ground up to help you <strong>simplify, organize, and effectively manage your online support</strong>.</p>
<p>No more being the middle man, no more email hunting, no more lost correspondence.  It&#8217;s all taken care of from now on.</p>
<p>Here are some of the ways that Rhino Support is can help you.</p>
<p><strong>Rhino Support is:</strong></p>
<h2>Fast</h2>
<div>Everything is web based, so it&#8217;s always on and instantly available wherever you go!</div>
<div>
<h2>Easy</h2>
<div>It works just like email, so there&#8217;s no learning curve. After just one support ticket you&#8217;ll be a pro!</div>
</div>
<div>
<h2>User-Friendly</h2>
<div>The interface is professional yet simple, with just the right amount of options.</div>
</div>
<div>
<h2>Organized</h2>
<div>Tired of being the &#8216;middle man&#8217; between your customers and your suppliers?<br />
With Rhino support you can discuss issues directly with your  suppliers, right from your customer&#8217;s support ticket! This feature is a  lifesaver for anyone that sells products             online, because it keeps all your discussions neatly  organized and managed.</div>
</div>
<div>
<h2>Customer-Focused</h2>
<div>Every customer gets their very own  user-interface, which displays their ticket in the form of a friendly  conversation with your support staff.             This adds an additional level of customer service that  traditional email just can&#8217;t provide.</div>
</div>
<div>
<h2>Efficient</h2>
<div>Unlike other support systems, that require you to install software onto your computer, Rhino Support runs right in your browser.  It can even send you an email with a special link in it that instantly opens your account for you.</div>
</div>
<p>Watch for our official launch email tomorrow, or go to www.rhinosupport.com at 12pm ET to see everything that Rhino Support has to offer you and your business.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.trust-guard.com/rhino-support/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Trust Guard CRUSHES McAfee Secure In Groundbreaking Split Test!!!</title>
		<link>http://blog.trust-guard.com/groundbreaking-split-test/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=groundbreaking-split-test</link>
		<comments>http://blog.trust-guard.com/groundbreaking-split-test/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 22:43:07 +0000</pubDate>
		<dc:creator>M E</dc:creator>
				<category><![CDATA[Trust Guard Case Study]]></category>
		<category><![CDATA[Trust Guard News]]></category>
		<category><![CDATA[Groundbreaking]]></category>
		<category><![CDATA[McAfee Secure]]></category>
		<category><![CDATA[Split Test]]></category>
		<category><![CDATA[Trust Guard]]></category>

		<guid isPermaLink="false">http://blog.trust-guard.com/?p=327</guid>
		<description><![CDATA[It&#8217;s official. In a massive 200,000 customer split test using Google&#8217;s Website Optimizer, Trust Guard beat McAfee Secure by over 2.5%! Thanks to a partnership with PayDotCom, a leading 3rd party payment processing service, we were able to run a comprehensive split test across thousands of different website&#8217;s checkout pages, comparing the conversion rates of [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s official.  In a massive 200,000 customer split test using Google&#8217;s Website Optimizer, Trust Guard beat McAfee Secure by over 2.5%!</p>
<p>Thanks to a partnership with PayDotCom, a leading 3rd party payment processing service, we were able to run a comprehensive split test across thousands of different website&#8217;s checkout pages, comparing the conversion rates of 4 variables:</p>
<p>- No seals<br />
- McAfee Secure seal<br />
- Trust Guard &#8216;Security Scanned&#8217; Contemporary seal<br />
- Trust Guard &#8216;Security Scanned&#8217; Chrome seal</p>
<p>After nearly 200,000 unique customers visiting PayDotCom&#8217;s checkout, Google awarded a clear winner &#8211; the Trust Guard Chrome seal.</p>
<p>In second place was the Trust Guard Contemporary seal, followed by McAfee Secure in third, and No seals in fourth.</p>
<p><a href="http://blog.trust-guard.com/wp-content/uploads/2010/10/Google-PayDotCom-WINNING-Test-LG.jpg"><img class="alignnone size-full wp-image-330" title="Google---PayDotCom-WINNING-Test-SM" src="http://blog.trust-guard.com/wp-content/uploads/2010/10/Google-PayDotCom-WINNING-Test-SM.jpg" alt="" width="500" height="444" /></a></p>
<p>Based on the results of the test, the Trust Guard Chrome seal increased sales over No seals by 3.98% with a 98% confidence interval, whereas McAfee Secure had the lowest increase of only 1.47%.</p>
<p>That means that the <span style="text-decoration: underline;">Trust Guard Chome increased overall sales <strong>2.7x more than McAfee</strong>!</span></p>
<p>In fact, here&#8217;s a chart projecting how many additional orders each seal would have generated based on each conversion rate.</p>
<p><img class="alignnone size-full wp-image-328" title="projected-chart" src="http://blog.trust-guard.com/wp-content/uploads/2010/10/projected-chart.jpg" alt="" width="517" height="468" /></p>
<p>As you can see, the McAfee Secure seal would have generated 404 additional sales, the Trust Guard Contemporary seal would have generated 622 additional sales, and the <strong>Trust Guard Chrome would have generated 1,095 additional sales</strong>!</p>
<p>And here&#8217;s the best part.  <strong>This test was performed on the very first page of the checkout at the very bottom of the page!!! </strong> Just think of the significance of that.</p>
<p><span style="text-decoration: underline;">If adding just a single Trust Guard Chrome seal at the bottom of one page can increase conversions by 4%, just imagine what our full suite of seals placed strategically on your website can do!!!</span></p>
<p>Which leads me to my second announcement.</p>
<p><strong>We have officially launched the New Trust Guard Chrome Seal to ALL of our Members!</strong></p>
<p style="text-align: center;"><img class="size-full wp-image-329 aligncenter" title="intro-chrome" src="http://blog.trust-guard.com/wp-content/uploads/2010/10/intro-chrome.jpg" alt="" width="427" height="232" /></p>
<p>In fact, the new chrome style is already in your member control panel.  All you have to do is go and select it and it will <span style="text-decoration: underline;">instantly update on your website</span>.</p>
<p>You don&#8217;t even have to replace the code!</p>
<p>Based on the increased conversions we&#8217;ve seen from this test and several other split tests we&#8217;ve done internally (which have <span style="text-decoration: underline;">all</span> won and have <span style="text-decoration: underline;">all</span> beaten McAfee Secure), we highly recommend that you update your seals to the Chrome style as soon as possible.</p>
<p>Once again, thank you for your business.  We appreciate your patronage and look forward to continuing to help you with your Security, Privacy, and Business Verification needs now and into the future!</p>
<p>Sincerely,</p>
<p>Dave Brandley, President<br />
Trust Guard</p>
<p>P.S. To access your Chrome seals, log into your member control panel and click on &#8216;Get Code&#8217; and then &#8216;Advanced Options&#8217;.  Then just click on the Chrome seal and press the update button at the bottom of the page.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.trust-guard.com/groundbreaking-split-test/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>How TheFind.com Can Benefit Your Business</title>
		<link>http://blog.trust-guard.com/thefind/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=thefind</link>
		<comments>http://blog.trust-guard.com/thefind/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:10:32 +0000</pubDate>
		<dc:creator>M E</dc:creator>
				<category><![CDATA[Trust Guard Announcement]]></category>
		<category><![CDATA[Trust Guard News]]></category>
		<category><![CDATA[Trust Guard Press]]></category>
		<category><![CDATA[buySafe]]></category>
		<category><![CDATA[Seals]]></category>
		<category><![CDATA[Shoppers]]></category>
		<category><![CDATA[shopping search engine]]></category>
		<category><![CDATA[TheFind]]></category>
		<category><![CDATA[Trust Guard]]></category>
		<category><![CDATA[VeriSign]]></category>

		<guid isPermaLink="false">http://blog.trust-guard.com/?p=215</guid>
		<description><![CDATA[On June 15, 2009 TheFind announced that, &#8220;It Will Include Major Trust Certifications Within Its Search Results by adding&#8230; VeriSign, buySAFE, Trust Guard and Other Trust Seals To Help Shoppers Make Informed Choices Upfront&#8221; You can find out more about this announcement in a press release at Businesswire.com. TheFind is a unique shopping search engine [...]]]></description>
			<content:encoded><![CDATA[<h2><span style="color: #800000;">On June 15, 2009 TheFind announced that,</span></h2>
<blockquote><p>&#8220;It Will Include Major Trust Certifications Within Its Search Results by adding&#8230; VeriSign, buySAFE, <strong>Trust Guard</strong> and Other Trust Seals To Help Shoppers Make Informed Choices Upfront&#8221;</p></blockquote>
<p>You can find out more about this announcement in a press release at <a title="Trust Guard TheFind" href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&amp;newsId=20090615005483&amp;newsLang=en" target="_blank">Businesswire.com</a>.</p>
<p>TheFind is a unique shopping search engine that currently attracts over <strong>13 million shoppers every month</strong>, and is built upon a philosophy of being the most comprehensive shopping destination online.  What is amazing is that TheFind has sent traffic to over 100,000 unique retailers just in the last 30 days!</p>
<p>They recently launched a new <a href="https://merchant.thefind.com/">Merchant Center</a> for every merchant &#8211; large or small &#8211; who wants greater visibility and relevance within TheFind’s search results.  Simply log in to clain your store and submit your key information &#8211; including payment and shipping options, Twitter and blog URLs, customer service links and more &#8211; so that TheFind can share it with shoppers and help increase your store’s relevance and conversion rates.</p>
<p>Once you’ve claimed your store, you’ll be able to submit coupons and promotions and upload your logo and physical store locations.  Also, be sure to join your peers in their new <a href="http://www.thefind.com/upfront">UpFront Program</a> which gives you an added boost of visibility and transparency.</p>
<p>For a limited time, TheFind is waiving the annual UpFront service fee for <strong>Trust Guard</strong> verified merchants, so be sure to join before the critical Holiday shopping season.</p>
<p><span id="more-215"></span></p>
<p>Here’s TheFind&#8217;s instructions on how it works:</p>
<p>1)      Create an account in our new merchant center: <a href="https://merchant.thefind.com/">https://merchant.thefind.com/</a>.</p>
<p>2)      Tell us more about your store by filling out the profile questions.  This information will appear on our site with your product listings.</p>
<p>3)      Verify your store by placing the code of TheFind button, badge or link that you would like to display on your homepage and then clicking on verify.  Shoppers will be able to click on the UpFront badge on your site and see a pop-up with the same information that appears on TheFind.</p>
<p>4)      That’s it!  As long as you leave the UpFront badge up on your site, you’re a member of the program and you’ll receive all of the benefits (including increased visibility on our site) that come with it!</p>
<p>If you can’t place the UpFront badge or text link on your homepage right now, you should still log in and tell TheFind&#8217;s database more about your site – the more information they have about your store, the more relevant your results will be in the search algorithm and the easier it will be for you to connect with the millions of shoppers who visit TheFind website every month.</p>
<p>To learn more, go to: <a href="https://merchant.thefind.com/">https://merchant.thefind.com</a> and <a href="http://www.thefind.com/upfront">http://www.thefind.com/upfront</a>.</p>
<h2><span style="color: #800000;">To See How Trust Guard Is Integrated Into TheFind&#8230;</span></h2>
<p>Simply visit an example store at:</p>
<p><a href="http://www.thefind.com/search?query=store%3Aair-tites" target="_blank">http://www.thefind.com/search?query=store%3Aair-tites</a></p>
<p>You will need to drag your mouse over any tile and when the popup opens, click on the ABOUT STORE tab to see information about the retailer that is a verified Trust Guard Member.</p>
<p><a href="http://www.thefind.com/search?query=store%3Aair-tites"><img class="aligncenter size-full wp-image-229" title="thefindsealpg" src="http://blog.trust-guard.com/wp-content/uploads/2009/09/thefindsealpg.jpg" alt="thefindsealpg" width="500" height="426" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.trust-guard.com/thefind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trust Guard Featured in Wall Street Journal&#8217;s SmartMoney.com</title>
		<link>http://blog.trust-guard.com/trust-guard-smart-money-magazine/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=trust-guard-smart-money-magazine</link>
		<comments>http://blog.trust-guard.com/trust-guard-smart-money-magazine/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 18:58:09 +0000</pubDate>
		<dc:creator>M E</dc:creator>
				<category><![CDATA[Trust Guard News]]></category>
		<category><![CDATA[Trust Guard Press]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[payment processors]]></category>
		<category><![CDATA[retail Web sites]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[SmartMoney Magazine]]></category>
		<category><![CDATA[Trust Guard]]></category>
		<category><![CDATA[VeriSign]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://blog.trust-guard.com/?p=208</guid>
		<description><![CDATA[Trust Guard Featured in SmartMoney Magazine where it mentions the importance of Trust Guard. With more than 70 retailers and payment processors since 2006 reporting breached customer data, it’s no surprise consumers look for certified safety seals like VeriSign and Trust Guard on retail Web sites.]]></description>
			<content:encoded><![CDATA[<h2><span style="color: #800000;">Trust Guard was recently featured in a SmartMoney.com Article</span></h2>
<p>Here is the quote from Neil Parmar at <a href="http://www.smartmoney.com/Spending/Rip-offs/3-Ways-to-Thwart-ID-Thieves-at-the-Mall/" target="_blank">SmartMoney.com Magazine</a>:</p>
<blockquote><p><strong>With more than 70 retailers and payment processors since 2006 reporting breached customer data, it’s no surprise consumers look for certified safety seals like VeriSign and Trust Guard on retail Web sites.</strong></p></blockquote>
<p>In the article, author Neil Parmar writes about the rise in identity theft and offers different measures consumers can take to protect themselves from breaches in consumer data. Parmar writes about a few ways to safeguard credit card information when shopping on the Internet. He suggests that consumers look for a certified safety seal, like the Trust Guard seal, before making a purchase online. </p>
<p>The article suggests that consumers need to take preventative measures against the rise in identity theft and consumer fraud in recent years due, in part, to the current economy. </p>
<p>The Wall Street Journal owns SmartMoney Magazine and SmartMoney.com. The goal of the magazine is to present ways to save, invest, and spend money. According to the publication’s mission, they “stress consumer service with action-oriented information.” The magazine itself has won three Pulitzer Prizes and three National Magazine Awards. Forbes Magazine has on multiple occasions named SmartMoney.com “Best of the Web.”</p>
<p>The 2009 holiday season is rapidly approaching and consumers need to be more careful and exercise caution when making online purchases. Trust Guard is an ideal solution for websites looking to confirm that they are reputable destinations where consumers can feel safe making a purchase. </p>
<p>Now more than ever it is time that you as a small business owner take control of your business and give the consumers what they want, which is security, privacy, and reliability. With Trust Guard you have this opportunity. Don&#8217;t wait any longer <a href="http://www.trust-guard.com">Get Trust Guard Today</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.trust-guard.com/trust-guard-smart-money-magazine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

