Technology and its innovation may not be the end all be all after all. With so many customers and customers changing from the desktop and laptop to the world of handheld devices a lot of the tools of yesterday are no longer as accurate. A lot of the old tools still use the algorithm they learned from desktop and Laptop uses and cannot reply as easily or accurately as they used to. This has left some company’s to take a customer first approach.
- These tools are an essential part of the SEO toolbox and are great at uncovering and visualizing technical issues such as broken links
- They are becoming the default source of technical performance analysis for SEOs, which means they spend less time interacting with, and analyzing, websites in a browser and/or site analytics
- they analyze the site’s source code looking for identifiable issues against an audit checklist which, while useful, won’t necessarily correspond to the issues consumers face.
“Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished.”