Facebook recently updated its Website Custom Audiences, enabling advertisers to more easily reach their target audiences. It is now possible to screen for ad viewers based on statistics such as time spent or dates visited, which makes it much easier to pair ads with those viewers most likely to act on them. Of course, the feature is still under construction; currently it is limited to only 20 different audiences, and it lacks a domain filter.
- All of this was made available to advertisers creating audiences from the Facebook Ads Manager or Power Editor.
- You’ll recall that when creating an audience based on frequency of website visits or events, you entered the number of times someone visited.
- When creating these audiences, they will appear on the Audiences page along with other Custom Audiences, Lookalike Audiences and Saved Audiences.
“This is a problem for any advertiser who has their pixel on multiple websites. While I wouldn’t advise having one pixel on different websites you don’t own (like for clients), I’ve personally had my pixel on two unrelated websites I do own.”