Vanity metrics are figures that are trying to prove your stance in social activity. Do they matter? It seems like the more social our society gets, the more these metrics are becoming meaningful. Are your posts getting looked at? Are you being “liked” or “loved”? The more of these small figures means the more audience you have. They could be a good indicator of how socially acceptable your values are. The sad part is, why is our society relying on these metrics to evaluate who we are or what we believe in? Social interaction can be detrimental or useful, how you choose to use it has to depend on you.
- Focus on conversion, brand awareness and customer experience to avoid vanity. This focus will give everyone a part.
- Social metrics become vanity when you use them to boast your own ego.
- Followers are key to social media success. They are the sign of success or failure.
“Followers, shares, likes, and comments also represent an invaluable piece of information for any business: whether or not people care about what you’re saying.”
Read more: https://blog.hootsuite.com/vanity-metrics/