Wondering how to increase web traffic quickly? Your website may be suffering from a lack of video—the perfect ingredient for any marketing strategy. While mediocre videos will do practically nothing for your business, great videos, if done right, can launch your business to unprecedented digital prosperity. If you want quick web traffic results, check out the video marketing tips below created by Brenna Clarine.
What Can Video Do for You?
Let’s be realistic: video can double your web traffic. However, it requires work. Video is a better medium than infographics, podcasts, blog articles, ebooks, and more. Without video, your content marketing strategy is lacking in engagement and conversions. Statistic after statistic confirm the value of video marketing.
Because of its nature as a medium, video can lead to more audience engagement. Instead of reading an article, you can reel in an audience by offering them a video to watch. When customers see your company producing video, they will take you more seriously.
You appear more professional and valuable than before. Viewers are more inclined to take action on what they watch because they can visualize it.
Furthermore, videos have built-in conversion tactics. You can sprinkle in calls-to-action throughout your whole video, and the audience will not feel pestered (within reason). Annotations are effective tools for getting your audience to click on a link in a fun way.
All videos should be uploaded to YouTube because they offer universal video playback and interaction. With a universal video platform, audiences will know how to share your video, leave a comment, visit your channel, etc. without complicating the process.
Video Marketing 101
Your video planning and production should be centered around your content marketing strategy. You want to create content that leads to conversions—content that can increase your web traffic. Some key elements to this kind of content include:
When is the last time users sought out a poor-quality video? If you cannot live up to the standards that video production demands, then you will not be successful in increasing your web traffic.
But don’t worry. In this day and age, professional-quality video production is more accessible than ever. As long as you have access to some freelancers, your business can crank out high-quality videos in no time.
If you prefer the DIY method, pro-quality video cameras and other video production equipment are up for rent online. You don’t have to spend a fortune to impress your audience with clear-cut video.
Along with quality, your video must deliver on content. The internet is teeming with a never-ending library of videos. You must find a way to stand out in order to achieve your web traffic goals.
Whenever your team brainstorms a video idea, research on YouTube and Google to see if this video has already been done before. If it has, then switch it up. Add a new angle to an old topic, or come up with an entirely new, relevant idea.
Time is money. Make sure your audience gets what they pay for.
This is where SEO comes in. Videos content has just as much of a right to SEO as text. Making your videos more searchable will increase the number of people who discover your business.
Furthermore, if people are independently searching for a video with your topic or title, they are your perfect target audience. The more viewers come to you, the more you can pinpoint your target audience.
Use YouTube keyword research tools. Fill your video’s title, description, and transcript with relevant, searchable keywords. This is another reason why YouTube is important—SEO and coding would be a lot more cumbersome. Finally, measure your web traffic analytics to see which types of keywords perform better.
Double check if your video is shareable with metrics and common sense. Ask yourself and your team members honestly if they would share X video online if they conformed with the target audience.
For instance, you may brainstorm an animation video idea for “10 Real Estate Statistics to Blow Your Mind.” If the content and video quality lives up to expectations, many real estate agents may be interested in sharing a quick, clean, helpful video like this.
However, guessing isn’t the most reliable source of data. Instead, learn from your mistakes and from the mistakes of others. Research similar videos in your niche to see what went right and what went wrong in their video marketing campaigns.
Look at your analytics to determine what types of videos perform better for you. Do you receive more clicks when the CTA is at the end or in the middle of the video? Do you get more shares with a 30-second video or a 6-minute video?
Once you have your video tactics down, expose, expose, expose. Spread your video across the web on social media. Upload it to your blog or landing page. Send it to your email subscribers. Pitch it to businesses in your niche.
Whatever you do, don’t let your videos go to waste. Doubling your web traffic is only possible if you perfect your strategy day by day. Keep researching, keep learning, and keep creating.
Special Thanks to Brenna Clarine from Valoso.com for writing this article.