In Kayla Lewkowicz’s article on an Email being delivered, presents the concept of one working hard to get to a specific market goal and to reach a crowd yet one never knows if they do due to lack of communication and in this case the communication is email. Lewkowicz then explains the difference between a message being delivered and the receiver actually opening the message. She then explains various forms of technologies that could be used to verify this and factors that could affect your message getting there such as Identification, Reputation and Context.
- Delivery refers to whether or not a receiver accepts your email. This comes before the inbox or spam folder distinction.
- Deliverability or Inbox Placement refers to where that message ends up once it is accepted; in other words, the inbox, spam folder, or another folder.
- when an email is successfully delivered, that simply means it made it to the intended recipient’s mailbox — and that could be in the inbox or the spam folder.
“Identification and reputation account for most of the reason an email lands in the inbox or the spam folder.”