It is no secret that companies want to hold on to their customers. After all, repeat customers are a key part of success in the business world. The general belief is that it costs companies much more money to get new clients than it does to simple keep existing customers. This is why measuring customer satisfaction is so vitally important.

If customers shop at your online store or retail store and end up unhappy, then the odds are good that they won’t be returning. You have not only lost their business, but you have to suffer the potential fallout from others that they complain to about their experience at your store. These are some of the problems that result from the lack of measuring customer satisfaction.

The bottom line is that you want your customers to be happy, and the importance of measuring customer satisfaction cannot be discounted. There are a wide variety of ways in which you can assess how pleased or displeased your clients may be.

If you run a business in which your employees interact with customers one on one, of course you can simply ask them in person. For example, restaurants frequently ask customers, “How was everything tonight?”

However, with many other types of business, including online stores, it can be trickier to find a way of measuring customer satisfaction. The good news is that there are new methods available that perfectly suit ecommerce. For example, there are now customer feedback questionnaires and satisfaction survey software that is easily integrated onto your website.

If you are running a business and not measuring customer satisfaction, you may be losing valuable profits each year. It is time to reassess and start finding a way to gauge the happiness of your clients. As a result, you can often make much needed changes to your company that result in a better functioning business.

Adding customer surveys to your online store can be one of the most effective ways of increasing the loyalty of your shoppers. As a result, this method can be extremely beneficial for growing sales. Not only will your customers be more likely to turn into repeat clients, they may be so pleased with their experience that they recommend your products or services to others.

On the other hand, often when your customers are unhappy with their experience, they won’t say anything. They will just disappear for good. Needless to say, you have lost their repeat business. Often you will find through customer surveys that the issues that your clients have are quite small and can be easily addressed. However, just these issues could have very easily equated to customers choosing another shopping destination for future purchases.

There are a variety of ways to easily add customer surveys into your transaction process. For example, one company called Shopper Approved adds customer surveys that come up right after a customer orders his or her product. This way a client’s initial thoughts can be expressed through the means of this customer survey form.

Through the Shopper Approved software, customers can also opt-in to participate in a longer survey after receiving their purchase. This sort of automation through the means of software allows customer surveys to be a smooth and easy process for your customers. Luckily, computers allow online customer surveys to be a thoroughly automated process. As a result, confusing paperwork and/or mailers are now a thing of the past.

Scott Brandley interviews Dominic Bartone of Hocks.com!

To learn more about Shopper Approved visit ShopperApproved.com

In the video learn Dominic’s feelings with using Shopper Approved and how he has used the Shopper Approved service in his business to improve customer service.

I’ve put together a quick video to show you the actual results!

Watch the video below:

Fireplacescreensetc.com

Fashionscarvesandshawls.com

——————————————————–

As a preferred Trust Guard member, I wanted to personally

let you know that Shopper Approved is officially launching
in 2 days!

Big deal right? We’ll, actually it’s a huge deal,
especially for you as a business owner and here’s why…

During the past few months, our beta testers have received
thousands of incredible ratings and reviews from their
existing customers. These reviews are now being used to
educate, inform, and entice every single one of their new
potential customers to buy!

It’s hard to imagine that these websites used to let their
customers leave without gathering any feedback or
testimonials from them. Now, with Shopper Approved, they’re
automatically gathering amazing ratings and reviews from
nearly 50% of their paying customers!

That’s right. 50 Percent!

So, why is this important to your business?

We’ll, it has to do with a simple but very powerful concept
called ’social proof’, which states that:

When a potential customer goes online to buy a product or
service, they actually want and actively look for
reassurance that they’re making the right decision.

And the way they get that assurance is from other customers’
ratings, feedback, and reviews.

This is why statistically, 77% of online shoppers turn to
consumer reviews before they decide to buy!

There’s a reason why Amazon, eBay, Sears, and pretty much
every other major ecommerce site have customer ratings and
reviews integrated into their website. It’s because online
reviews have been proven to increase conversion, increase
average transaction amounts, improve customer satisfaction,
and even lower product returns!

Are you letting your customers leave without gathering
valuable ratings and reviews?

As a Trust Guard member you already know the importance of
building customer trust. Shopper Approved builds on that
trust by helping you to positively leverage and
strategically optimize your single greatest asset – existing
customers.

Tomorrow, I’m going to share with you some of the live
results that our beta testers have received so far. You are
going to be shocked at what you see!

You don’t want to miss it, so watch for my email as the
countdown continues!

All the best,

Scott Brandley, CEO
Trust Guard
Shopper Approved

Watch the Shopper Approved Case Study Video – Click Here

It’s called Shopper Approved.

Shopper Approved is a state-of-the-art customer rating and review service, specifically designed to help e-commerce websites effectively gather, and then prominently display customer feedback, in order to help entice, educate and motivate new potential customers to buy.

We’ve been running several live-beta tests over the last couple months, and the results have been nothing short of amazing, with nearly 1 out of every 2 customers providing initial ratings and/or reviews, and almost 1 out of every 3 customers opting-in to fill out a full survey once they receive their order!

People in our beta test are getting tons of great ratings, reviews and testimonials – all automatically! This is the kind of social proof every website needs.

We’re just about to officially open the doors, but before we do, we need your help in choosing the final seal design from 3 possible contenders.

Please select the overall seal design below that:

1 – you like the best, and
2 – that you think your customers will be most likely to respond to

Once again, thank you for your participation and ongoing support. On behalf of myself and everyone here at Trust Guard, I want you to know that we appreciate the opportunity to serve you, and we look forward to working with you in 2010!

Sincerely,

Scott Brandley, CEO
Trust Guard

We’ve tested Trust Guard against some of our major competitors, and the results are amazing (so look for the big news in February of next year)!

Anyways, as I was talking to him, he told me he was going to be in Vegas next month to meet with his partners on his 7 Figure Code re-launch. That caught my interest.

Turns out he’s decided to give away 10,000, yes that’s Ten Thousand copies of his best-selling ‘7 Figure Code‘ course away for free!

He’s sold thousands of copies of this course for $1,297 and now he’s giving it away. The best part is that there are no catches, no monthly commitments, no fixed continuity or any of that stuff.

The one catch however, is that he’s giving all 10,000 away on a first come, first served basis starting on Dec. 15th, BUT you can go get on the early-bird list right now. Just go to http://download.the7figurecode.com and sign up to get your free copy today!

For those of you that know Mike, he is a great guy and he has helped literally tens of thousands of website owners build, improve, and run their businesses online.

This is a very unique opportunity to learn from one of the best internet marketers on the planet, and the price is right.

At least go check out the short video on his re-launch site at http://download.the7figurecode.com

Till next time!

Scott Brandley, CEO
Trust Guard

Listen to my Trust Guard Insider interview with Garrett below:

http://www.buildingsocialequity.com/

For those of you that don’t know, Garrett is a Social Marketing Expert that has not only helped to build Trust Guard online, but has also personally trained a number of well-known online experts, including Alex Mandossian, his staff, and many other individuals and companies.

If you’re tired of repeatedly beating your head against your desk trying to get to the top of the search engines, then it’s time to try the ‘other white meat’ – social marketing (also known as web 2.0).

For example…

Instead of Google, try Wordpress
Instead of Yahoo, try Facebook
Instead of MSN/Bing, try Hubpages

Or even better, do all of the above! Each of these social marketing sites is like it’s own gigantic search engine, and some of these sites get more traffic than Google! (Yes, you read that correctly.)

Even better, all of these sites show up at the top of Google, so if you build pages in these social sites, guess where they show up?

Joel Comm said this of Garrett:”A new face on the business scene, Garrett is one to watch!”

If you have ever wanted to learn a proven system to drive more targeted traffic to your website, then this is the course for you.

He has an amazing list of people that he interviewed on various subjects like Social Media, SEO, Twitter, Facebook, Relationship Building, and the Psychology of Selling.

People like:

Alex Mandossian, Dave Lakhani, Martin Wales, Justin Brooke, Mari Smith, Mark Murnahan, and Joel Comm!

and the amazing thing is…

He is giving all these interviews away for Free!!!

If you want more, targeted traffic to your website, I highly recommend that you check out Garrett’s new site today! To find out more simply go to BuildingSocialEquity.com today.

We anticipate 2010 to be an incredible year for Trust Guard, with anticipated seal views exceeding 2.5 billion by over 400 million people.

In an effort to continually improve our services, we feel that a new, modern seal design should be added to our lineup, which is why we would like to propose the addition of our new Trust Guard ‘Chrome’ design.

While the new Chrome design retains the 4 standard sizes, we’ve decided to make it one solid color instead of the traditional two-tone design. What makes the Chrome seal stand out, is the use of color hues to make it appear to be reflective, like chrome or glass. We’ve also added some additional color options to the Chrome design that aren’t available in our other seal designs, namely charcoal and silver.

So, what do you think? We would love to know! Please cast your vote below.

Thank you again for your valuable feedback as we continue to help you improve your online trust, security, and conversion. Please leave more feedback and comments below.

Attention – all members that signed up before February 2008! Important Announcement!

While most of our members have upgraded to our new member control panel and custom seals, there are still some of you that signed up before February 2008 that are using our very old, non-custom seals. You should have received an email informing you that all old non-custom seals are being discontinued on December 31st, 2009. Please log into your new member control panel and update your seals with your new custom seal code before the end of the year to avoid any interruptions in your service.

Thanks again from all of us here at Trust Guard.

Happy Holidays!

Scott Brandley, CEO
Trust Guard

If that headline above doesn’t scare you then you need to be worried. When I first received the statistic that 73% of all Trust Guard client scans were failing with one or more Medium, High, or Severe vulnerabilities, I was shocked! Obviously, our clients that use our scanning services are able to discover these vulnerabilities and resolve them, but it left a huge question in my mind… What about the rest of the Internet? Nearly 3 out of every 4 websites online have significant vulnerabilities and they probably don’t even know it!

In my mind this was just unacceptable. So, I met with my staff and we started to brainstorm ways that we could both educate website owners and also give them a service where they could check their website for the 30,000+ known vulnerabilities out there. As a result of those meetings and a lot of hard work, we are excited to announce the launch of our brand new, full-featured scanning site, FreePCIScanning.com!

FreePCIScanning.com is a FREE service where any website owner can get their websites scanned and receive a full report showing all the vulnerabilities found and instructions on how to fix them. Pretty cool right?

To get your Free PCI Scan simply visit FreePCIScanning.com today.

For those of you that aren’t sure what PCI Vulnerability Scanning is and why it is so important to your business, then visit the Trust Guard page, “What is PCI Scanning?” for a consise, easy to read explaination.

With the holiday season approaching, now is the time to make sure your website servers are safe for yourself and your customers. It will literally only take you about 2 minutes to visit FreePCIScanning.com and enter your information to get your scan underway. These 2 minutes could save you a lot of money and time in the long run.

The great thing about PCI Scanning, is that when it’s combined with our exclusive Trust Guard Security Scanned seal, it can help you increase your sales! Why? Because a customer that feels secure is a ready buyer. So while the name “PCI Scanning” might be a little boring, the way it puts more sales in your shopping cart is anything but!

Now is the time to take action. All you need to do to get your FREE Scan ($47 Value) is to visit FreePCIScanning.com and enter your name, email, telephone, domain name and our system will do the rest!

We sincerely hope you enjoy this great new service, and from all of us here at Trust Guard, we hope you have a Happy Thanksgiving!

Best Regards,

Scott Brandley, CEO
Trust Guard