In a second massive test with over 710,560 visitors, Trust Guards’ Security Scanned seal beat no seals by 3.85% with a 99.9% confidence rate and beat the McAfee Secure seal by over 2 times.

This comprehensive A/B/C split test utilized Google’s Website Optimizer as the testing platform, and PayDotCom’s checkout page (where the customers from thousands of websites end up just before they make the final decision to buy) and thank you page as the source of the data, comparing three variables:

     – No seals
     – McAfee Secure seal
     – Trust Guard ‘Security Scanned seal

Trust Guard the clear winner with a 99.9% confidence!

Trust Guard beats McAfee Secure again!

Based on the results of the test it is easy to project the number of additional orders each seal would have generated.

     – Trust Guard     4,212 extra sales  (Worth $84,240 at $20 per sale.)
     – McAfee Secure 1,961 extra sales (Worth only $39,220 at $20 per sale.) 

Note: Visitors saw a seal only once just before making their final decision to buy, imagine how much better the results would have been if visitors were able to see the Trust Guard seal above the fold on other pages throughout the website.

It’s official!

Tomorrow at 12 pm ET, Rhino Support officially goes LIVE, and to celebrate, we’re offering some HUGE discounts to our members and loyal subscribers.

Bottom line, If you sell products or services online, then you need Rhino Support!

Rhino Support was built from the ground up to help you simplify, organize, and effectively manage your online support.

No more being the middle man, no more email hunting, no more lost correspondence. It’s all taken care of from now on.

Here are some of the ways that Rhino Support is can help you.

Rhino Support is:

Fast

Watch for our official launch email tomorrow, or go to www.rhinosupport.com at 12pm ET to see everything that Rhino Support has to offer you and your business.

Thanks to a partnership with PayDotCom, a leading 3rd party payment processing service, we were able to run a comprehensive split test across thousands of different website’s checkout pages, comparing the conversion rates of 4 variables:

- No seals
- McAfee Secure seal
- Trust Guard ‘Security Scanned’ Contemporary seal
- Trust Guard ‘Security Scanned’ Chrome seal

After nearly 200,000 unique customers visiting PayDotCom’s checkout, Google awarded a clear winner – the Trust Guard Chrome seal.

In second place was the Trust Guard Contemporary seal, followed by McAfee Secure in third, and No seals in fourth.

Based on the results of the test, the Trust Guard Chrome seal increased sales over No seals by 3.98% with a 98% confidence interval, whereas McAfee Secure had the lowest increase of only 1.47%.

That means that the Trust Guard Chome increased overall sales 2.7x more than McAfee!

In fact, here’s a chart projecting how many additional orders each seal would have generated based on each conversion rate.

As you can see, the McAfee Secure seal would have generated 404 additional sales, the Trust Guard Contemporary seal would have generated 622 additional sales, and the Trust Guard Chrome would have generated 1,095 additional sales!

And here’s the best part. This test was performed on the very first page of the checkout at the very bottom of the page!!! Just think of the significance of that.

If adding just a single Trust Guard Chrome seal at the bottom of one page can increase conversions by 4%, just imagine what our full suite of seals placed strategically on your website can do!!!

Which leads me to my second announcement.

We have officially launched the New Trust Guard Chrome Seal to ALL of our Members!

In fact, the new chrome style is already in your member control panel. All you have to do is go and select it and it will instantly update on your website.

You don’t even have to replace the code!

Based on the increased conversions we’ve seen from this test and several other split tests we’ve done internally (which have all won and have all beaten McAfee Secure), we highly recommend that you update your seals to the Chrome style as soon as possible.

Once again, thank you for your business. We appreciate your patronage and look forward to continuing to help you with your Security, Privacy, and Business Verification needs now and into the future!

Sincerely,

Dave Brandley, President
Trust Guard

P.S. To access your Chrome seals, log into your member control panel and click on ‘Get Code’ and then ‘Advanced Options’. Then just click on the Chrome seal and press the update button at the bottom of the page.

It is no secret that companies want to hold on to their customers. After all, repeat customers are a key part of success in the business world. The general belief is that it costs companies much more money to get new clients than it does to simple keep existing customers. This is why measuring customer satisfaction is so vitally important.

If customers shop at your online store or retail store and end up unhappy, then the odds are good that they won’t be returning. You have not only lost their business, but you have to suffer the potential fallout from others that they complain to about their experience at your store. These are some of the problems that result from the lack of measuring customer satisfaction.

The bottom line is that you want your customers to be happy, and the importance of measuring customer satisfaction cannot be discounted. There are a wide variety of ways in which you can assess how pleased or displeased your clients may be.

If you run a business in which your employees interact with customers one on one, of course you can simply ask them in person. For example, restaurants frequently ask customers, “How was everything tonight?”

However, with many other types of business, including online stores, it can be trickier to find a way of measuring customer satisfaction. The good news is that there are new methods available that perfectly suit ecommerce. For example, there are now customer feedback questionnaires and satisfaction survey software that is easily integrated onto your website.

If you are running a business and not measuring customer satisfaction, you may be losing valuable profits each year. It is time to reassess and start finding a way to gauge the happiness of your clients. As a result, you can often make much needed changes to your company that result in a better functioning business.

Adding customer surveys to your online store can be one of the most effective ways of increasing the loyalty of your shoppers. As a result, this method can be extremely beneficial for growing sales. Not only will your customers be more likely to turn into repeat clients, they may be so pleased with their experience that they recommend your products or services to others.

On the other hand, often when your customers are unhappy with their experience, they won’t say anything. They will just disappear for good. Needless to say, you have lost their repeat business. Often you will find through customer surveys that the issues that your clients have are quite small and can be easily addressed. However, just these issues could have very easily equated to customers choosing another shopping destination for future purchases.

There are a variety of ways to easily add customer surveys into your transaction process. For example, one company called Shopper Approved adds customer surveys that come up right after a customer orders his or her product. This way a client’s initial thoughts can be expressed through the means of this customer survey form.

Through the Shopper Approved software, customers can also opt-in to participate in a longer survey after receiving their purchase. This sort of automation through the means of software allows customer surveys to be a smooth and easy process for your customers. Luckily, computers allow online customer surveys to be a thoroughly automated process. As a result, confusing paperwork and/or mailers are now a thing of the past.

Scott Brandley interviews Dominic Bartone of Hocks.com!

To learn more about Shopper Approved visit ShopperApproved.com

In the video learn Dominic’s feelings with using Shopper Approved and how he has used the Shopper Approved service in his business to improve customer service.

I’ve put together a quick video to show you the actual results!

Watch the video below:

Fireplacescreensetc.com

Fashionscarvesandshawls.com

——————————————————–

As a preferred Trust Guard member, I wanted to personally

let you know that Shopper Approved is officially launching
in 2 days!

Big deal right? We’ll, actually it’s a huge deal,
especially for you as a business owner and here’s why…

During the past few months, our beta testers have received
thousands of incredible ratings and reviews from their
existing customers. These reviews are now being used to
educate, inform, and entice every single one of their new
potential customers to buy!

It’s hard to imagine that these websites used to let their
customers leave without gathering any feedback or
testimonials from them. Now, with Shopper Approved, they’re
automatically gathering amazing ratings and reviews from
nearly 50% of their paying customers!

That’s right. 50 Percent!

So, why is this important to your business?

We’ll, it has to do with a simple but very powerful concept
called ‘social proof’, which states that:

When a potential customer goes online to buy a product or
service, they actually want and actively look for
reassurance that they’re making the right decision.

And the way they get that assurance is from other customers’
ratings, feedback, and reviews.

This is why statistically, 77% of online shoppers turn to
consumer reviews before they decide to buy!

There’s a reason why Amazon, eBay, Sears, and pretty much
every other major ecommerce site have customer ratings and
reviews integrated into their website. It’s because online
reviews have been proven to increase conversion, increase
average transaction amounts, improve customer satisfaction,
and even lower product returns!

Are you letting your customers leave without gathering
valuable ratings and reviews?

As a Trust Guard member you already know the importance of
building customer trust. Shopper Approved builds on that
trust by helping you to positively leverage and
strategically optimize your single greatest asset – existing
customers.

Tomorrow, I’m going to share with you some of the live
results that our beta testers have received so far. You are
going to be shocked at what you see!

You don’t want to miss it, so watch for my email as the
countdown continues!

All the best,

Scott Brandley, CEO
Trust Guard
Shopper Approved

Watch the Shopper Approved Case Study Video – Click Here

It’s called Shopper Approved.

Shopper Approved is a state-of-the-art customer rating and review service, specifically designed to help e-commerce websites effectively gather, and then prominently display customer feedback, in order to help entice, educate and motivate new potential customers to buy.

We’ve been running several live-beta tests over the last couple months, and the results have been nothing short of amazing, with nearly 1 out of every 2 customers providing initial ratings and/or reviews, and almost 1 out of every 3 customers opting-in to fill out a full survey once they receive their order!

People in our beta test are getting tons of great ratings, reviews and testimonials – all automatically! This is the kind of social proof every website needs.

We’re just about to officially open the doors, but before we do, we need your help in choosing the final seal design from 3 possible contenders.

Please select the overall seal design below that:

1 – you like the best, and
2 – that you think your customers will be most likely to respond to

Once again, thank you for your participation and ongoing support. On behalf of myself and everyone here at Trust Guard, I want you to know that we appreciate the opportunity to serve you, and we look forward to working with you in 2010!

Sincerely,

Scott Brandley, CEO
Trust Guard

We’ve tested Trust Guard against some of our major competitors, and the results are amazing (so look for the big news in February of next year)!

Anyways, as I was talking to him, he told me he was going to be in Vegas next month to meet with his partners on his 7 Figure Code re-launch. That caught my interest.

Turns out he’s decided to give away 10,000, yes that’s Ten Thousand copies of his best-selling ‘7 Figure Code‘ course away for free!

He’s sold thousands of copies of this course for $1,297 and now he’s giving it away. The best part is that there are no catches, no monthly commitments, no fixed continuity or any of that stuff.

The one catch however, is that he’s giving all 10,000 away on a first come, first served basis starting on Dec. 15th, BUT you can go get on the early-bird list right now. Just go to http://download.the7figurecode.com and sign up to get your free copy today!

For those of you that know Mike, he is a great guy and he has helped literally tens of thousands of website owners build, improve, and run their businesses online.

This is a very unique opportunity to learn from one of the best internet marketers on the planet, and the price is right.

At least go check out the short video on his re-launch site at http://download.the7figurecode.com

Till next time!

Scott Brandley, CEO
Trust Guard