A lot of startups rely on content marketing, as it is one of the most cost-effective options. Specifically, content marketing has been found to cost 62% less, yet generates three times the leads, as traditional marketing. Some common startups that achieved great success through content marketing include Hubspot, Blue Apron, Mint, Buffer, Design Pickle, KISSmetrics, and Glossier. Hubspot generated voer 75% of their leads through content marketing. Blue Apron, to its credit, grew 500% in 2015.