Trust Guard Blog

Goodbye Hackers! Hello Sales!

  • Home
  • Features
  • Commentary
  • News
  • Get Started

How Content Marketing Impacts Purchase Decisions, Brand Affinity, and Trust by @MattGSouthern

July 19, 2017 By James Wales Leave a Comment

Consumers are more likely to buy something if they have been exposed to educational content beforehand. This makes the brand seem more trustworthy and positive to consumers. Educational content also makes a longer impact on consumers than other advertising methods. Even when presented with a multitude of different brands to choose from, people still went with the brand that offered educational content, even when asked about the product a week after viewing the educational information.

Read more: How Content Marketing Impacts Purchase Decisions, Brand Affinity, and Trust by @MattGSouthern

(abstract 32FESTC2NHQR3DB21RGIUXEZOYTCU0 3J2UYBXQQLCOUUOEJVUX7AU2DYP603 AT5NKCNE7LOAZ)

When shoppers feel confident, they are more likely to buy from you.

No related posts.

Filed Under: News

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular

PCI Compliance: What You Need to Know to Protect Your Business

PCI Compliance: What You Need to Know to Protect Your Business

4 Business Lessons from the Game of Thrones

4 Business Lessons from the Game of Thrones

Do Your Home Appliances Collect Personal Data?

Do Your Home Appliances Collect Personal Data?

What Potatoes Can Teach Us About Security

What Potatoes Can Teach Us About Security

Categories

  • Commentary
  • emailpromo
  • Features
  • News
  • Popular
  • Trust Guard

About · Contact Us · Get Started
Copyright © 2022 · Trust Guard