The retail market is full of competition, and with 89 percent marketers saying that there main leads come from content email, it makes sense to be the best in this type of marketing. But, it’s not always about how much content you get to your subscribers, it’s about what they do with it. Data doesn’t lie, and what retailers want to send, and what readers need can be two very different things. This article will help bring to light how to read subscribers and how to follow their wants and needs.
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