Maybe you’ve been dreaming since childhood that one day you would invent something amazing and start your own company. Or you taught yourself code as a teenager, all the while scheming to build the next great web property. Or you’re a secret risk-taker, trapped in a corporate day job and now you’ve got a chance to start that business you’ve always imagined.
Key Takeaways:
- Start this checklist with free, easy traffic sources to get warmed up, before moving on to more highly targeted marketing.
- Don’t fall into the trap of tweaking your store endlessly in the pursuit of perfection.
- Set up Google Analytics in advance and keep a close eye on your traffic as you try each marketing tactic.
“Real improvement, on the other hand, is only possible when you expose your business to the world. You can’t really know what you’re improving unless you establish a benchmark that you can quantify through hard numbers.”
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