A great social media strategy is nothing without a great SEO strategy to go along with it. In order to truly get the most out of one, you must have a good grasp on the other. Luckily, there are many tools available that can help you with this. Google Analytics, Similar Webs, Google Alerts, you name it. What’s important is that you get familiar with both the tools, but also the strategies needed to take you’re social media marketing campaign to the next level.
- SEO data provides a bunch of information about your visibility and target audience: who they are, how they search for things, what keywords they’re using and what sites they’re surfing
- As a growing brand and business investing a lot into social media appearance, you need to know what people are saying about your company or products
- The competitor research tool from SE Ranking helps you find the best competitors’ content and where it’s getting shared the most
“Using SEO data gives you a good pivot point to start your social conversations. The data you get from it can help inform others.”