Content Personalization? Sound familiar? If not, then this article will expose you to it. The article explains in detail of when personalization is done right, how it is beneficial to the consumer and includes helpful tips and lists various places to go for further information. At the end of reading this article, you will know exactly what Content Personalization is, and how to use it effectively.
- One of the things we’ve identified in our conversations with most large brands is that they’ve come to realize customer intimacy is becoming ever more the strategic, competitive means of how they want to differentiate their business.
- There are certain points in the customer life-cycle where customers absolutely expect de-personalization and then other areas where it’s completely inappropriate to enable de-personalization.
- My number one tip would be to change the thinking from next best offer, which is a traditional marketing tactic where they want to propose an offer to a customer based on what they know about them, to next best action. Sometimes that action is an offer, but often that action is a proposed approach for how to get more value, for money that you’re already spending.
“In this episode of Marketing Nerds, Caitlin Rulien sits down with Jim Dicso of SundaySky to talk about content personalization, and what makes it cool versus what makes it creepy. Jim also shared how to do content personalization right, which platforms to use, and what tactics brands should avoid.”