It’s always fun to watch our client’s increase their conversion rate by adding Trust Guard seals to their website. One of our recent client’s to do so was Mark Griggs at Gray and Holt Inc. ( http://www.grayandholtclothing.com), a dry goods supplier in business for over 75 years, who embraced the internet and were looking for a way to improve trust and credibility online. After learning about our flexible monthly fees and our Double your Money Back Guarantee, Mark signed up for our Multi-Seal Package with Daily PCI Scanning and ran a split test to see if we could ‘deliver the goods’. Okay, that was a bad joke, but their results were anything but – they saw nearly a 12% increase in online sales by adding Trust Guard seals.
I did an interview with Mark to find out more about his experience with Trust Guard, and most importantly, what type of impact the 12% increase in sales meant to his company. To watch this 7 min. interview between Mark and myself, click on the play button below.
Scott: Hi, this is Scott Brandley with Trust Guard. I’m here today, with Mark Griggs. He’s one of the owners of Gray and Holt, Inc. He is actually a Trust Guard member and he recently finished a split test and had some pretty good increase in his conversion. I asked Mark if he would do an interview today, and just kind of get some feedback from him on his experience with Trust Guard, how his split test went, and what that means to his company. Hi Mark.
A recent article from Tworkshb.com states on the subject of Trust of Small Online Businesses,
Survey Finds 81% of Consumers Don’t Trust Small Online Businesses
“Alessandro Hatami, managing director of PayPoint.net, says: “Small online businesses lack the resources of their larger competitors but have an even greater interest in ensuring their customers have the safest possible experience on their site.
“This situation has led to a haphazard approach to managing fraud – which is in stark contrast to what larger businesses are able to do.”
In addition, PayPoint found that among 1000 consumers, just 3 percent of online shoppers are likely to trust a small online business with their money, preferring to shop with larger online brands. A further 81 percent say they have doubt about the security credentials of small, unknown companies.”
I am sure most of this sounds familiar in these days of technology and the internet. If you own a business whether online or offline, we are sure you have asked yourself this question before, “Do my customers trust my business?” And if you haven’t asked yourself this question, then now is the time.
Here at Trust Guard we love to test. In fact, we are always testing new ways to help our customers improve their sales. Here’s a list of some of our clients that have recently taken the Trust Guard challenge and have permanently increased their conversion thanks to the innovative split testing software we’ve built right into each of our custom seals.
These Trust Guard clients increased their conversion using our Multi-Seal packages:
SummitCampingGear.com – 33.33% increase
FaithfulTrends.com – 19.51% increase
SmartLifeLabs.com – 11.11% increase
ChargedAudio.com – 13.24% increase
CookForYourHealth.com – 48.28% increase (Anyone want to add almost 50% to their bottom line? Anyone?)
SuperSizedCycles.com – 216.67% increase (Yes, this is real and it’s backed with a 95% confidence interval – this customer sells higher priced custom bicycles, and adding our seals made a huge impact to her sales!)
Trust Guard is pleased to announce PCI Scanning Services for online business owners around the globe. We are proud to be the first company ever to offer both Daily and Quarterly PCI Scanning services, along with the famous website verification seals. The best part about Trust Guard’s PCI scanning services is that the prices will be half of its competitors such as McAfee Secure and Control Scan.
PCI Scanning Pricing
Daily PCI Scanning plus seals – $47/month or $497/year
Quarterly PCI Scanning plus seals – $297/year
(Note: You can also get PCI Scanning services and seals with the website verification seals for a massive discount Click Here to find out more!)
Come join the fun as we test and poll our Trust Guard services. Visit our Trust Guard home page to learn more about how we can help improve your online conversion and sales with our cutting edge Website Verification services.
About
Trust Guard Traffic and Conversion Insights from the Experts Scott Brandley Dave Brandley Garrett Pierson (from left to right). Find out more about us!
