Trust Guard was recently featured in a SmartMoney.com Article

Here is the quote from Neil Parmar at SmartMoney.com Magazine:

With more than 70 retailers and payment processors since 2006 reporting breached customer data, it’s no surprise consumers look for certified safety seals like VeriSign and Trust Guard on retail Web sites.

In the article, author Neil Parmar writes about the rise in identity theft and offers different measures consumers can take to protect themselves from breaches in consumer data. Parmar writes about a few ways to safeguard credit card information when shopping on the Internet. He suggests that consumers look for a certified safety seal, like the Trust Guard seal, before making a purchase online.

The article suggests that consumers need to take preventative measures against the rise in identity theft and consumer fraud in recent years due, in part, to the current economy.

The Wall Street Journal owns SmartMoney Magazine and SmartMoney.com. The goal of the magazine is to present ways to save, invest, and spend money. According to the publication’s mission, they “stress consumer service with action-oriented information.” The magazine itself has won three Pulitzer Prizes and three National Magazine Awards. Forbes Magazine has on multiple occasions named SmartMoney.com “Best of the Web.”

The 2009 holiday season is rapidly approaching and consumers need to be more careful and exercise caution when making online purchases. Trust Guard is an ideal solution for websites looking to confirm that they are reputable destinations where consumers can feel safe making a purchase.

Now more than ever it is time that you as a small business owner take control of your business and give the consumers what they want, which is security, privacy, and reliability. With Trust Guard you have this opportunity. Don’t wait any longer Get Trust Guard Today!

Tags: Featured, payment processors, retail Web sites, Security, SmartMoney Magazine, Trust Guard, VeriSign, Wall Street Journal

Streaming Videos pave the way…

This may sound funny, but every time I sit down to write a blog post I have this overwhelming urge to start it out with “we’ve done it again!” Why? Because almost every time, it seems like we’re either launching an amazing new product, or upgrading our existing products to make them better. These new products and upgrades are always focused toward helping you to improve your online trust and credibility, which in turn helps you make more sales.

This week, we definitely don’t disappoint. We’re happy to announce the launch of our brand new PCI Scanning Security Video seals! As you know, for nearly a year now, we’ve been providing our clients with state-of-the-art streaming security video seals. So, it just made sense for us to create a new, advanced PCI Scanning video seal to go along with the advanced security and peace of mind that PCI Scanning brings.

Take a look at the video by pressing the play button:

If you currently have one of our daily or quarterly PCI Scanning multi-seal packages, or if you have PCI Scanning in conjunction with the security video option in your control panel, then you automatically get the new PCI Security video seal for free! (That’s just the way we roll.)

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Tags: Launches, New, PCI Scanning, PCI Security Videos, Seal, Shopper Verified, Trust Guard, Video, Videos

The New Mini Security Video Seal Is Now Live!

It’s been a labor of love, but the new mini Security Video Seal is now live! And on my birthday no less.

Our newest lineup to Trust Guard seals, the mini seal, was first launched on June 2nd. Now, just two short months later, we’re proud to introduce the mini video seal.

The mini video seal is considerably smaller than the regular video seal, but is still crisp and detailed, and just as captivating as the original size.

And the best part? The mini Security Video Seal is FREE to all our members with an existing Multi-Seal Package!

For members who don’t have the Multi-Seal package, don’t fret.    You  can save 50% on the Video seal by logging into your Trust Guard member control panel and picking the SALE link on the right.

That’s my birthday present to all of you. Enjoy!

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Tags: Live, Mini Security Video Seal, New, PCI video seals, Security, Security Seals, Trust Guard, Video

It’s all about Increasing Online Conversion baby!

Here’s an amazing example of the power of streaming video and the power of split testing.  This story actually starts back in 2006.

Back in late 2006, I met a young woman at an Internet Marketing convention in Orlando.  It turned out that she had worked for Martha Stewart, but had just branched out on her own and start a streaming video company.  I asked her if she thought it was possible to film someone on a green screen, and then cut out the background and add them to a website.  She thought it was possible, and so we started a project to create a transparent video spokesperson for Trust Guard.  Unfortunately after about 4 months of bad actor reviews and horrible green skinned, fuzzy actors, we decided to call it a day, and I was so discouraged that didn’t look at any video technology for over a year.

About this same time, unknown to me, about half a dozen companies had the same idea, and were just coming onto the scene with guns blazing – all in the transparent streaming video market.  In the middle of ‘08, I stumbled across one of these companies videos, and I couldn’t believe how far the technology had progressed in just one year!

I immediately started investigating all the companies that I could find, and it was obvious that one particular company was clearly leading the pack – iSpeakVideo.

Once we decided on iSpeakVideo, we set out writing scripts, selecting our actor, and the rest is history.  It’s now been about 10 months since we started using video on Trust Guard and now on our security seals, and we’ve had tremendous results.  In fact, the video on our homepage actually increased our conversion by 49% (we did a split test using Google Website Optimizer), and the video security seals are increasing sales and lowering shopping cart abandonment rates for many of our clients!

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Tags: borderless HD video, conversion rate, Erik Kretschmar, Increasing Online Conversion, iSpeakVideo, spokesperson, streaming video, transparent