Trust Guard: Arrive to Success, Earn Trust, Improve Business
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Trust is priceless in the business world. You will not be successful without earning the trust of your customers or potential clients online. This is a short, easy guide on improving trust in your business and also, don’t forget the fastest, most effective way to build trust.
Most people have a hard time realizing the true danger of cyber crime because for most it seems too “futuristic” too far fetched. It’s difficult to see that the movies we watched in the eighties, like The Terminator, where technology became too powerful for human beings and the result was fatal for pretty much everyone. Unfortunately, hacking, cyber security, identity theft, are no longer in the future and the consequences are very real. Remember the movie, The Net? Where the work from home woman loses her identity and is deleted from the system? Nowadays, not only is it not impossible, but it actually happens. People lose their identities every single day. Small online business’ started by families go under in minutes. The world of web crime is very real. It doesn’t stop there, even huge corporations lose million in hours as someone uses technology to infilitrate their business’ security and wars are waged online.
It’s not the first time that China has been accused of political hacking but this time the world is worried as China confesses to knowing about the recent hack in South Korea which had a huge impact on the financial institutions of the country. It’s “not childs play” anymore, hacking could potentially have global consequences as North Korea has long been a source of tension for much of the western world. Their ally countries, China, who is backed by Russia only adds more heat to the already hot situation. What will happen next?
As a society and as a world we have to start taking cyber crime seriously. While the internet has huge advantages it also has great consequences. The first thing we should be doing is looking in our own backyard. Business owners must start investing more time and energy in prevention. Protecting their business and customers with website security should be a number one priority. Cyber crime is very real and before we can make a change globally we have to make the change mentally and realize that with “great power comes great responsibility.”
CNN South Korea
CNN Hacking Attack On South Korea
Trust And Money
One simple word can often make or break an online business because of the nature of the industry it’s also the most difficult thing to earn or develop. Which word could be so powerful? “Trust.” Trust is a fully loaded word attached to both gain and consequence and the proof is in the statistics. Companies characterized by a high level of trust are almost always the most successful. Trust is a big deal when it comes to making money. Customers obviously prefer doing business with someone they can trust versus doing business with someone they don’t. Why? Customers know they are more likely to have a positive experience with a brand they can count on. They also know there is less of a chance they will regret their purchase. Developing a name of trust can be a difficult accomplishment for a newer business, or an online business. Building a customer base with word-of-mouth takes time but unfortunately time is money. Luckily, there are some things that any business can do to improve trust and improve sales even for a newer business. PCI Compliance is one of them, which is basically like hitting two birds with one stone since it’s required for anyone who process’ credit cards anyways.
What Is PCI Compliance And How Does It Increase Trust and Sales?
As defined by the The PCI Security Standards Council, ” The PCI Data Security Standard represents a common set of industry tools and measurements to help ensure the safe handling of sensitive information. Initially created by aligning Visa’s Account Information Security (AIS)/Cardholder Information Security (CISP) programs with MasterCard’s Site Data Protection (SDP) program, the standard provides an actionable framework for developing a robust account data security process – including preventing, detecting and reacting to security incidents. The updated version, version 1.1, developed by the founding members of the PCI Security Standards Council, became effective with the launch of the PCI Security Standards Council.” A lot of tech talk? Basically, the PCI Security Standard requires that any business that processes credit cards must protect their data, and their customers’ data. Getting hacked is punished by the Council and can result in fines, inability to process credit cards, and sometimes bankruptcy. You don’t want to go down that path, and why would you? Following PCI Compliance makes you MORE money. Remember what I said above about trust? Well, a safe site, and safe business builds instant trust and credibility with possible clients. And, of course, trust builds up a customer base which results in your business making more sales. No, I’m not kidding, it really is that easy.
How does PCI Compliance Scanning work? Well, I’m sure you’ve heard the news about Google paying millions of dollars for bounty hackers to basically hack their site and inform Google of any security issues. PCI Compliance Scanning is basically that. A company like Trust Guard will search for security “holes” or “vulnerabilities” and when we find them (and we do more than 80% of the time) we notify the business so the security matters can be patched up. That’s how PCI Compliance works. Your business will stay safe, secure, and hacker free, you’ll gain trust and increase sales and you’ll meet your PCI Compliance requirements for the council. Everyone wins! But mostly you win and your business wins.
Seriously, you deserve it.