Streaming Videos pave the way…

This may sound funny, but every time I sit down to write a blog post I have this overwhelming urge to start it out with “we’ve done it again!” Why? Because almost every time, it seems like we’re either launching an amazing new product, or upgrading our existing products to make them better. These new products and upgrades are always focused toward helping you to improve your online trust and credibility, which in turn helps you make more sales.

This week, we definitely don’t disappoint. We’re happy to announce the launch of our brand new PCI Scanning Security Video seals! As you know, for nearly a year now, we’ve been providing our clients with state-of-the-art streaming security video seals. So, it just made sense for us to create a new, advanced PCI Scanning video seal to go along with the advanced security and peace of mind that PCI Scanning brings.

Take a look at the video by pressing the play button:

If you currently have one of our daily or quarterly PCI Scanning multi-seal packages, or if you have PCI Scanning in conjunction with the security video option in your control panel, then you automatically get the new PCI Security video seal for free! (That’s just the way we roll.)

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Tags: Launches, New, PCI Scanning, PCI Security Videos, Seal, Shopper Verified, Trust Guard, Video, Videos

The New Mini Security Video Seal Is Now Live!

It’s been a labor of love, but the new mini Security Video Seal is now live! And on my birthday no less.

Our newest lineup to Trust Guard seals, the mini seal, was first launched on June 2nd. Now, just two short months later, we’re proud to introduce the mini video seal.

The mini video seal is considerably smaller than the regular video seal, but is still crisp and detailed, and just as captivating as the original size.

And the best part? The mini Security Video Seal is FREE to all our members with an existing Multi-Seal Package!

For members who don’t have the Multi-Seal package, don’t fret.    You  can save 50% on the Video seal by logging into your Trust Guard member control panel and picking the SALE link on the right.

That’s my birthday present to all of you. Enjoy!

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Tags: Live, Mini Security Video Seal, New, PCI video seals, Security, Security Seals, Trust Guard, Video

It’s all about Increasing Online Conversion baby!

Here’s an amazing example of the power of streaming video and the power of split testing.  This story actually starts back in 2006.

Back in late 2006, I met a young woman at an Internet Marketing convention in Orlando.  It turned out that she had worked for Martha Stewart, but had just branched out on her own and start a streaming video company.  I asked her if she thought it was possible to film someone on a green screen, and then cut out the background and add them to a website.  She thought it was possible, and so we started a project to create a transparent video spokesperson for Trust Guard.  Unfortunately after about 4 months of bad actor reviews and horrible green skinned, fuzzy actors, we decided to call it a day, and I was so discouraged that didn’t look at any video technology for over a year.

About this same time, unknown to me, about half a dozen companies had the same idea, and were just coming onto the scene with guns blazing – all in the transparent streaming video market.  In the middle of ‘08, I stumbled across one of these companies videos, and I couldn’t believe how far the technology had progressed in just one year!

I immediately started investigating all the companies that I could find, and it was obvious that one particular company was clearly leading the pack – iSpeakVideo.

Once we decided on iSpeakVideo, we set out writing scripts, selecting our actor, and the rest is history.  It’s now been about 10 months since we started using video on Trust Guard and now on our security seals, and we’ve had tremendous results.  In fact, the video on our homepage actually increased our conversion by 49% (we did a split test using Google Website Optimizer), and the video security seals are increasing sales and lowering shopping cart abandonment rates for many of our clients!

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Tags: borderless HD video, conversion rate, Erik Kretschmar, Increasing Online Conversion, iSpeakVideo, spokesperson, streaming video, transparent

Is Your Copy Killing Your Sales?

If you haven’t realized by now, here at Trust Guard we do everything we can to help you improve your online sales.

So, it’s just natural that we interview the #1 sales copy expert in the world, Michel Fortin, in an effort to help you further boost your conversion.

When it comes to writing copy that sells, Michel is definitely someone you want as a mentor. He has literally written for the who’s who of Internet Marketing, including legends such as:

John Reese
Armin Morin
Yanik Silver
Jay Abraham
Cory Rudl
Frank Kern
Shawn Casey
Mark Joyner
and the list goes on and on…

When you interview someone at this level in their profession, you want to make sure you make every question count, and you want to get everything you can out of it. So, to help you do that, we’ve created a helpful video that displays every question, and also visually displays all of the gold nuggets that Michel discusses in the interview, so make sure to grab a pen and paper!

Here’s just a small sample of some of the wealth that is included in this amazing interview…

- The single biggest mistake that people do when they write copy
- The #1 Strategy for improving your online conversion
- How the acronym Q.U.E.S.T. will change the way you write copy from now on
- The REAL scoop on long copy vs. short copy – how and when to know what to write
- How Michel wrote the very first sales letter to ever make 1 Million Dollars in a single day
- Michel’s top recommended copywriting book list
- and much more!

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Tags: Copywriting, Exclusive, Expert, Interview, Michel Fortin, Scott Brandley, Trust Guard, Writing Sales Copy, Writing Sales Copy That Sells