We pay quite a bit of money for insurances and warranties that are protecting our cars, homes, your offline business assets, and our health. These protective measures are important to us. They give us peace of mind knowing that if there are any problems that the responsible parties will help us resolve any problems quickly and effectively. We trust these people – mainly because we have used some of them in the past and they have come through for us when it really mattered. We don’t mind spending money every month on offline protection.
All of this begs the question, do you personally think that your online assets are less valuable than your offline assets? Are they even worth protecting? If so,
Who is protecting your website?
Just as State Farm, Geico, and Farmers protect our vehicles, Trust Guard, the leader in website security, protects our websites. Our websites, just like our cars, are vulnerable to thieves. There are several ways to steal or damage a car. People run into cars – even when they aren’t moving. People break the windows of cars and steal tires and rims – even when they are parked at home.
If we didn’t have car insurance, we’d have to pay for all of those expenses by ourselves. Even when we don’t use the insurance, we feel safer and more protected knowing that it was available to us just in case. We should use the same line of reasoning when we consider who should be protecting our websites.
If you’re a business owner, stop and think for a moment about all the investments you have made into your website.
~ Design & Branding
~ Shopping Carts
~ Initial & Consistent Content
~ Social Marketing Efforts
~ SEO Efforts
~ Email Addresses
~ Product Descriptions
~ Images and Videos
I’m sure I’m forgetting some expenses, like paying for domain names and hosting. But the point is that you’ve put a lot of time, effort, and money into building your online business. Doesn’t it make sense to protect it? Hackers debilitate and destroy more than 20 websites every minute. If your site isn’t protected, what’s stopping hackers from ruining all your hard work?
Trust Guard runs security vulnerability scans on websites – checking for more than 75,500 potential risks that hackers could use to infiltrate websites. If they find one of these issues, they will immediately send a detailed report so that you can repair the problem. And no, SSLs don’t protect the website – just the credit card transaction. Vulnerability scanning verifies that there are no known vulnerabilities on your website that hackers could use against you.
You and every business owner you care about should be utilizing Trust Guard’s scanning services. That way, the next time someone asks you who is protecting your website, you’ll know how to answer.