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Sales Vs. Branding

August 1, 2017 By James Wales Leave a Comment

Gary Vee has focused on the building of a brand not sales. It is important to focus on legacy and brand and how you and your name will be perceived years into the future. For him sales have come by being loyal to his strategy and then selling books say every three years and this strategy has paid off. How many people can boast well over 100M on the internet without blistering everyone with ads? Long term strategy is good.

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When shoppers feel confident, they are more likely to buy from you.

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