Shopper Approved Announcement Email
Feb 22nd, 2010 by Garrett Pierson
Below is the first email sent out to Trust Guard members!!!
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As a preferred Trust Guard member, I wanted to personally
let you know that Shopper Approved is officially launching
in 2 days!
Big deal right? We’ll, actually it’s a huge deal,
especially for you as a business owner and here’s why…
During the past few months, our beta testers have received
thousands of incredible ratings and reviews from their
existing customers. These reviews are now being used to
educate, inform, and entice every single one of their new
potential customers to buy!
It’s hard to imagine that these websites used to let their
customers leave without gathering any feedback or
testimonials from them. Now, with Shopper Approved, they’re
automatically gathering amazing ratings and reviews from
nearly 50% of their paying customers!
That’s right. 50 Percent!
So, why is this important to your business?
We’ll, it has to do with a simple but very powerful concept
called ’social proof’, which states that:
When a potential customer goes online to buy a product or
service, they actually want and actively look for
reassurance that they’re making the right decision.
And the way they get that assurance is from other customers’
ratings, feedback, and reviews.
This is why statistically, 77% of online shoppers turn to
consumer reviews before they decide to buy!
There’s a reason why Amazon, eBay, Sears, and pretty much
every other major ecommerce site have customer ratings and
reviews integrated into their website. It’s because online
reviews have been proven to increase conversion, increase
average transaction amounts, improve customer satisfaction,
and even lower product returns!
Are you letting your customers leave without gathering
valuable ratings and reviews?
As a Trust Guard member you already know the importance of
building customer trust. Shopper Approved builds on that
trust by helping you to positively leverage and
strategically optimize your single greatest asset – existing
customers.
Tomorrow, I’m going to share with you some of the live
results that our beta testers have received so far. You are
going to be shocked at what you see!
You don’t want to miss it, so watch for my email as the
countdown continues!
All the best,
Scott Brandley, CEO
Trust Guard
Shopper Approved
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