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	<title>Comments on: Shopper Approved Case Study</title>
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	<description>Traffic and Conversion Insights from the Experts</description>
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		<title>By: Garrett Pierson</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-88</link>
		<dc:creator>Garrett Pierson</dc:creator>
		<pubDate>Wed, 03 Mar 2010 20:16:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-88</guid>
		<description>James,

Glad you were able to get the answer to your first question. As for Fashion Scarves &amp; Shawls website, they were a beta tester and have been out of the country and unable to add the Shopper Approved seal to there website, but will as soon as they get back.

Garrett Pierson</description>
		<content:encoded><![CDATA[<p>James,</p>
<p>Glad you were able to get the answer to your first question. As for Fashion Scarves &amp; Shawls website, they were a beta tester and have been out of the country and unable to add the Shopper Approved seal to there website, but will as soon as they get back.</p>
<p>Garrett Pierson</p>
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		<title>By: James Innes</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-87</link>
		<dc:creator>James Innes</dc:creator>
		<pubDate>Wed, 03 Mar 2010 15:15:50 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-87</guid>
		<description>Dear Garrett,

Further to my comment above, I have now worked out the answer to my first point - and have indeed now signed up for Shopped Approved.

However, I&#039;m still unable to see the Shopper Approved seal anywhere on the Fashion Scarves &amp; Shawls website?

Kind regards,

James</description>
		<content:encoded><![CDATA[<p>Dear Garrett,</p>
<p>Further to my comment above, I have now worked out the answer to my first point &#8211; and have indeed now signed up for Shopped Approved.</p>
<p>However, I&#8217;m still unable to see the Shopper Approved seal anywhere on the Fashion Scarves &amp; Shawls website?</p>
<p>Kind regards,</p>
<p>James</p>
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		<title>By: James Innes</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-81</link>
		<dc:creator>James Innes</dc:creator>
		<pubDate>Thu, 25 Feb 2010 12:48:29 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-81</guid>
		<description>A couple of questions for you, please, Garrett:

1) Dymo King asked, &quot;As it asks about the product and delivery that must make it a 2 part survey (after purchase and after receipt) so how does that work? does it email a follow up after a few days?&quot;
On Step 2 of http://www.shopperapproved.com/shopper-approved-demo.php I can see what the actual questionnaires look like but I couldn&#039;t find the answer to Dymo King&#039;s question as regards how the customer gets presented with the post-delivery questionnaire.  Does Shopper Approved, like Dymo King suggest, email the follow-up questionnaire a few days later?

2) I&#039;ve been having a look at your example user of the Shopper Approved system - http://www.fashionscarvesandshawls.com/ - but I can&#039;t seem to find the Shopper Approved seal anywhere on their site?</description>
		<content:encoded><![CDATA[<p>A couple of questions for you, please, Garrett:</p>
<p>1) Dymo King asked, &#8220;As it asks about the product and delivery that must make it a 2 part survey (after purchase and after receipt) so how does that work? does it email a follow up after a few days?&#8221;<br />
On Step 2 of <a href="http://www.shopperapproved.com/shopper-approved-demo.php" rel="nofollow">http://www.shopperapproved.com/shopper-approved-demo.php</a> I can see what the actual questionnaires look like but I couldn&#8217;t find the answer to Dymo King&#8217;s question as regards how the customer gets presented with the post-delivery questionnaire.  Does Shopper Approved, like Dymo King suggest, email the follow-up questionnaire a few days later?</p>
<p>2) I&#8217;ve been having a look at your example user of the Shopper Approved system &#8211; <a href="http://www.fashionscarvesandshawls.com/" rel="nofollow">http://www.fashionscarvesandshawls.com/</a> &#8211; but I can&#8217;t seem to find the Shopper Approved seal anywhere on their site?</p>
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		<title>By: Garrett Pierson</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-80</link>
		<dc:creator>Garrett Pierson</dc:creator>
		<pubDate>Wed, 24 Feb 2010 20:26:01 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-80</guid>
		<description>BrotherPrinters,

To answer your questions, there is various ways to help with negative reviews. 

One of the great things about Shopper Approved is that we provide a full suite of highly automated tools and resources built specifically to help you actively resolve your customers&#039; issues as they arise.

Once you resolve their issues, your customers have the option to re-rate and re-review your company. Their updated results are then displayed, which can help you improve your overall ratings.

# Hand Pick your Best Reviews. One of the benefits of Platinum membership, is that you can highlight up to 5 customer reviews and prominently display them on your Certificate. This allows you to put your best foot forward, giving you a great opportunity to make a lasting impression.
 
# Private 2-Way Customer Care System. Shopper Approved Platinum membership includes our proprietary 2-way private customer care system, that allows your customers to open discussions with you if they have any special problems, issues, or concerns. Alternatively, it also allows you to open discussions with them if the ratings or feedback they provide appear to reflect a problem or issue that you feel can be resolved. This service gives you the ability to actively resolve concerns, amend and improve negative ratings and reviews, and turn unhappy customers into loyal lifetime clients.
 
# Negative Review Response System. With the Platinum membership, if you try to help a customer resolve an issue and they decline or ignore the offer, we&#039;ll post a response next to the customers rating, informing new potential customers that you went the extra mile.

And for your competitors, they would have to buy from you to rate, so that will mitigate that somewhat.

Hope that helps.

Garrett Pierson</description>
		<content:encoded><![CDATA[<p>BrotherPrinters,</p>
<p>To answer your questions, there is various ways to help with negative reviews. </p>
<p>One of the great things about Shopper Approved is that we provide a full suite of highly automated tools and resources built specifically to help you actively resolve your customers&#8217; issues as they arise.</p>
<p>Once you resolve their issues, your customers have the option to re-rate and re-review your company. Their updated results are then displayed, which can help you improve your overall ratings.</p>
<p># Hand Pick your Best Reviews. One of the benefits of Platinum membership, is that you can highlight up to 5 customer reviews and prominently display them on your Certificate. This allows you to put your best foot forward, giving you a great opportunity to make a lasting impression.</p>
<p># Private 2-Way Customer Care System. Shopper Approved Platinum membership includes our proprietary 2-way private customer care system, that allows your customers to open discussions with you if they have any special problems, issues, or concerns. Alternatively, it also allows you to open discussions with them if the ratings or feedback they provide appear to reflect a problem or issue that you feel can be resolved. This service gives you the ability to actively resolve concerns, amend and improve negative ratings and reviews, and turn unhappy customers into loyal lifetime clients.</p>
<p># Negative Review Response System. With the Platinum membership, if you try to help a customer resolve an issue and they decline or ignore the offer, we&#8217;ll post a response next to the customers rating, informing new potential customers that you went the extra mile.</p>
<p>And for your competitors, they would have to buy from you to rate, so that will mitigate that somewhat.</p>
<p>Hope that helps.</p>
<p>Garrett Pierson</p>
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		<title>By: Garrett Pierson</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-79</link>
		<dc:creator>Garrett Pierson</dc:creator>
		<pubDate>Wed, 24 Feb 2010 20:22:41 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-79</guid>
		<description>To see the survey page from the customers point of view go to http://www.shopperapproved.com/shopper-approved-demo.php and see &quot;Step 2&quot;.

Thanks for the question!

Garrett Pierson</description>
		<content:encoded><![CDATA[<p>To see the survey page from the customers point of view go to <a href="http://www.shopperapproved.com/shopper-approved-demo.php" rel="nofollow">http://www.shopperapproved.com/shopper-approved-demo.php</a> and see &#8220;Step 2&#8243;.</p>
<p>Thanks for the question!</p>
<p>Garrett Pierson</p>
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		<title>By: Dymo King</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-78</link>
		<dc:creator>Dymo King</dc:creator>
		<pubDate>Wed, 24 Feb 2010 11:40:30 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-78</guid>
		<description>There is nothing in the video about how the survey works from the customers point of view.  I&#039;m assuming it&#039;s a popup on the receipt page - but what does it look like? can you change the wording?  what offer does it make that convinces people to actually fill it in?  As it asks about the product and delivery that must make it a 2 part survey (after purchase and after receipt) so how does that work? does it email a follow up after a few days?</description>
		<content:encoded><![CDATA[<p>There is nothing in the video about how the survey works from the customers point of view.  I&#8217;m assuming it&#8217;s a popup on the receipt page &#8211; but what does it look like? can you change the wording?  what offer does it make that convinces people to actually fill it in?  As it asks about the product and delivery that must make it a 2 part survey (after purchase and after receipt) so how does that work? does it email a follow up after a few days?</p>
]]></content:encoded>
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	<item>
		<title>By: BrotherPrinters</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-76</link>
		<dc:creator>BrotherPrinters</dc:creator>
		<pubDate>Wed, 24 Feb 2010 09:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-76</guid>
		<description>Is there a process in place to remove abusive/fraudulant reviews (ie. what&#039;s to stop competitors giving you bad reviews?)</description>
		<content:encoded><![CDATA[<p>Is there a process in place to remove abusive/fraudulant reviews (ie. what&#8217;s to stop competitors giving you bad reviews?)</p>
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		<title>By: Garrett Pierson</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-75</link>
		<dc:creator>Garrett Pierson</dc:creator>
		<pubDate>Wed, 24 Feb 2010 04:48:40 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-75</guid>
		<description>Brooks,

Another great question, we appreciate it.

To answer the question, we have systems set up to monitor someone &#039;gaming&#039; the system. Red flags will be raised and actions will be taken if we suspect that someone is abusing the Shopper Approved system.

Thanks again.

Garrett Pierson</description>
		<content:encoded><![CDATA[<p>Brooks,</p>
<p>Another great question, we appreciate it.</p>
<p>To answer the question, we have systems set up to monitor someone &#8216;gaming&#8217; the system. Red flags will be raised and actions will be taken if we suspect that someone is abusing the Shopper Approved system.</p>
<p>Thanks again.</p>
<p>Garrett Pierson</p>
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		<title>By: Brooks</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-74</link>
		<dc:creator>Brooks</dc:creator>
		<pubDate>Tue, 23 Feb 2010 22:57:26 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-74</guid>
		<description>How easy is it to &quot;game&quot; this system.  Could a site owner create a bunch of their own fake customer ratings?</description>
		<content:encoded><![CDATA[<p>How easy is it to &#8220;game&#8221; this system.  Could a site owner create a bunch of their own fake customer ratings?</p>
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		<title>By: Garrett Pierson</title>
		<link>http://blog.trust-guard.com/shopper-approved-case-study/comment-page-1/#comment-73</link>
		<dc:creator>Garrett Pierson</dc:creator>
		<pubDate>Tue, 23 Feb 2010 16:59:46 +0000</pubDate>
		<guid isPermaLink="false">http://blog.trust-guard.com/?p=285#comment-73</guid>
		<description>Kenneth,

That is a great questions, thanks for asking.

To answer your question:

There is an option in your control panel where you can hide the seals until you reach 10 initial ratings. You will begin to gather ratings and reviews and when you reach at least 10 initial ratings your seals will show up.  

Hopefully that answers your question. 

Thanks

Garrett Pierson</description>
		<content:encoded><![CDATA[<p>Kenneth,</p>
<p>That is a great questions, thanks for asking.</p>
<p>To answer your question:</p>
<p>There is an option in your control panel where you can hide the seals until you reach 10 initial ratings. You will begin to gather ratings and reviews and when you reach at least 10 initial ratings your seals will show up.  </p>
<p>Hopefully that answers your question. </p>
<p>Thanks</p>
<p>Garrett Pierson</p>
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