Traditionally, businesses such as restaurants, solely utilized a national brand internet media presence. New research shows that customers are more responsive to localized social media pages such as Facebook and Instagram. For instance, a national chain of restaurants may have less interest in it’s corporate website than it does on it’s Facebook page dedicated to and managed by a single location. Patrons seem to appreciate the immediacy of business responses and the social aspect of page interaction on localized sites.
- There is a move from companies just creating a single page to them creating local face book pages as well.
- This move to local pages is creating more engagement as users feel more connected to the content.
- Since 84.8 percent of all consumer impressions happen with individual stores instead of the larger corporate sites, this move makes sense.
“MomentFeed reported that “an astonishing 84.8 percent of all consumer impressions happen on assets that represent individual stores, showrooms and restaurants.”