If you haven’t realized by now, here at Trust Guard we do everything we can to help you improve your online sales.

So, it’s just natural that we interview the #1 sales copy expert in the world, Michel Fortin, in an effort to help you further boost your conversion.

When it comes to writing copy that sells, Michel is definitely someone you want as a mentor. He has literally written for the who’s who of Internet Marketing, including legends such as:

John Reese
Armin Morin
Yanik Silver
Jay Abraham
Cory Rudl
Frank Kern
Shawn Casey
Mark Joyner
and the list goes on and on…

When you interview someone at this level in their profession, you want to make sure you make every question count, and you want to get everything you can out of it. So, to help you do that, we’ve created a helpful video that displays every question, and also visually displays all of the gold nuggets that Michel discusses in the interview, so make sure to grab a pen and paper!

Here’s just a small sample of some of the wealth that is included in this amazing interview…

- The single biggest mistake that people do when they write copy
- The #1 Strategy for improving your online conversion
- How the acronym Q.U.E.S.T. will change the way you write copy from now on
- The REAL scoop on long copy vs. short copy – how and when to know what to write
- How Michel wrote the very first sales letter to ever make 1 Million Dollars in a single day
- Michel’s top recommended copywriting book list
- and much more!

In the Next Edition of the Trust Guard Insider…

On June 30th, I’ll be interviewing Erik Kretschmar, one of the VP’s over at iSpeakVideo – They are the company that developed the amazing HD transparent streaming videos for our site and our NEW Trust Guard Video Seals.

In our interview we talk about the benefits of streaming video, and how adding the video to the Trust Guard home page increased our conversion rate by an amazing 49%!

If you’ve ever wondered what video can do for your website, this is the interview to watch!

We’d Love to Hear From You…

Do you have any good ideas or suggestions on how we can do better? We’d love to hear from you. Just email us at support (at) trust-guard.com with any feedback that you may have.

Till next time, we wish you all the best.

Sincerely,

Scott Brandley, CEO
Dave Brandley, President
Garrett Pierson, Operations Manager
and all the Trust Guard staff!

P.S. If you didn’t get a chance to read last weeks Trust Guard Insider where Garrett and I interview Xan and Jenn Spencer, the winners of Russell Brunson’s 100 Million Dollar Challenge, or if you want to learn how to get a Free PCI Security Scan for your website, Click Here to Read the Article!

We’ll, in this edition of the Trust Guard Insider, we talk about both of these things in detail. (Unfortunately they’re unrelated, but they are still both great reads!)

Here we go…

Think Your Website is Safe from Hackers? Think Again…

So, for those of you that don’t know, we officially launched our PCI Scanning services back on January 7th, 2009. It’s been a great success so far, quickly becoming one of our flagship services. A couple weeks ago, out of curiosity, I asked Zach, one of our programmers what percentage of new clients failed their initial scan with at least one or more medium, high, or severe vulnerabilities. He ran some numbers and my jaw dropped.

“73% of all our new PCI clients failed their initial scans! That’s nearly 3 in every 4 websites!”

If this number is any indication of the Internet as a whole, that means that most websites have vulnerabilities that are open to hackers, viruses, and more – and most website owners don’t have any idea that they’re at risk. What’s worse is that these vulnerabilities can put their customers information at risk, including names, addresses, phone numbers, emails, and credit cards.

We’ll, these numbers were a wake up call to us that we needed to help our customers improve their security. So, we’ve decided to offer all of our clients a full 25,000+ point, PCI Security Scan (a $47 value) for free!

To run the scan, you simply log into your Trust Guard Member Control Panel, click on the PCI Scanning tab, and then click on the ‘Start Scan’ button. In about 10-15 minutes, the scan will end and you will be able to view both the Executive and Detailed Scan Reports to find out exactly where your website stands. The Detailed report will even give you instructions on how to fix any vulnerabilities that you might find that you can easily send to your server administrator (usually your hosting company).

If you are not a Trust Guard member yet and would like to find out more about how you can start providing trust and security to your customers then sign up today at http://www.trust-guard.com/compare-Trust-Seals-s/1.htm. (Note: If you signed up for Trust Guard before Feb. 2008 and you haven’t migrated to the new system, simply email support (at) trust-guard.com and we will be happy to help you move over so you can start enjoying all the features of the new system.)

From Total Internet Newbies to Winners of The $100 Million Dollar Challenge! Meet Xan and Jenn Spencer…

So your standing in your robe one morning making some toast, when there’s a knock on the door. You go and answer it and Russell Brunson – one of the biggest internet marketers online is standing there, with the keys to a brand new 2009 Corvette parked out front with a big red bow on it.

Think that’s far fetched? Meet Xan and Jenn Spencer.

A few months ago they were completely new to the Internet, but they worked hard, followed some great advice, and we’re not only able to build a booming internet business, but they also won Russell’s challenge and he indeed came to their house and presented them with a Corvette!

In a stroke of fate or luck or what have you, Garrett and I were able to interview Xan and Jenn to find out how they did it, and learn some of their insider strategies and information that they used to go from zero to booming in just a few short months.

To watch this insider interview, click on the video below…

In the Next Edition of the Trust Guard Insider…

Our next edition of the Trust Guard Insider coming out on June 16th will really take your business to the next level!

I am going to be personally interviewing Michel Fortin – one of the best online copywriters in the world. He’s written sales copy for practically every big name in marketing, both on and offline. His copy has generated over 1 Million dollars in a single day!

In my interview I am going to be asking him his #1 copywriting secret to instantly improving your website conversion – you won’t want to miss it!

So be sure to mark June 16th on your calendars for all the juicy details!

Sincerely,

Scott Brandley, CEO
Dave Brandley, President
Garrett Pierson, Operations Manager
and all the Trust Guard staff!

P.S. If you didn’t get a chance to read last weeks Trust Guard Insider about the ‘Two New Trust Guard Services Launched‘, then take a look at some great features we have added to your Trust Guard member area! Click Here to Read the Article!