If your business is online, Trust Guard would like to invite you to our “Scale Your Business” Event! It’s free and open to the public. Date: June 6th, 2017 Time: 10:00 AM – Noon Location: WSU Davis Campus. 2750 University Park Blvd. Layton, UT The event features the CMO of Trust Guard, an FBI Special Agent, […]
Two Key E-Commerce Strategies for Your Company!
Here are a few e-commerce strategies practiced by successful business owners. They help you convert more of your visitors into customers. Sure you want more traffic. But you also want to be as efficient as possible with the traffic you do get. Optimize Your Product Page Posting high-quality photography is the single most important component […]
Who Is Protecting Your Website?
We pay quite a bit of money for insurances and warranties that are protecting our cars, homes, your offline business assets, and our health. These protective measures are important to us. They give us peace of mind knowing that if there are any problems that the responsible parties will help us resolve any problems quickly […]
Ignoring PCI Compliance Regulations is a Bad Idea
Letting an employee stay an employee just because you would feel bad firing him is a bad idea. Not changing your password to all your website’s areas of access after firing someone is a worse idea. But ignoring basic PCI compliance regulations could be the worst idea of all. With more than 510 million records […]
Facebook’s Broadening Network vs Google
Columnist Andrew Waber believes that as Facebook continues to expand its Audience Network, marketing campaigns might want to focus their efforts away from Google and toward the social media leader. Recently, off-Facebook retargeting through Audience Network has become a much more valuable proposition. Dynamic Ads and Website Custom Audience targeting have been available through Audience […]
Online Consumers are Tired of Security Warnings
According to a study by the National Institute of Standards and Technology (NIST), online security threats are still an issue. Security fatigue, or simply being tired of online security warnings has made some people feel indifferent towards potential risks. The paper found that people feel “overwhelmed” with having to be on constant alert from cyber […]
Tips During Cybersecurity Awareness Month
No matter what type of online business you do, all websites warrant some level of cybersecurity scrutiny. Spend some time during Cybersecurity Awareness Month thinking about what you need to do to make yourself less vulnerable to attack as you use the Internet. Passwords Changing passwords and making sure that you don’t use the same […]
Hackers Could Destroy Your Good Reputation
Besides costing you lots of money, headaches, and even legal problems, hackers could ruin your reputation. If you’re not careful, hackers will steal your customer’s money, personal information and their loyalty to you and your business. There have been a great many cyber crimes involving the purposeful destruction of personal and corporate reputations. These include […]