This may sound funny, but every time I sit down to write a blog post I have this overwhelming urge to start it out with “we’ve done it again!” Why? Because almost every time, it seems like we’re either launching an amazing new product, or upgrading our existing products to make them better. These new products and upgrades are always focused toward helping you to improve your online trust and credibility, which in turn helps you make more sales.

This week, we definitely don’t disappoint. We’re happy to announce the launch of our brand new PCI Scanning Security Video seals! As you know, for nearly a year now, we’ve been providing our clients with state-of-the-art streaming security video seals. So, it just made sense for us to create a new, advanced PCI Scanning video seal to go along with the advanced security and peace of mind that PCI Scanning brings.

Take a look at the video by pressing the play button:

If you currently have one of our daily or quarterly PCI Scanning multi-seal packages, or if you have PCI Scanning in conjunction with the security video option in your control panel, then you automatically get the new PCI Security video seal for free! (That’s just the way we roll.)

You can easily find out if you have the new PCI Scanning video seal option. Simply log into your member control panel at secure.trust-guard.com, and click on ‘Get Code’. If you have PCI Scanning, and the video seal shows up on the page, you have it. It you don’t see a video seal, then it’s easy to upgrade. Simply call (877) 848-2731 ext. 2 or email us at support@trust-guard.com and one of our friendly staff can assist you.

How do I update the video on my site?

If you currently have PCI Scanning and have the original security video on your site, then you don’t have to do anything. It has automatically been updated for you.

If you have the video seal option in your control panel, but haven’t added the video seal to your website, then the copy and paste instructions are found in your control panel.

We recommend placing the video seal one-time on the final checkout page of your website for maximum results.

What else do we have up our sleeves?

We’ve working behind the scenes on something BIG! Very big! It’s called Shopper Verified and it’s just about ready to launch. This new service is going to take your trust, credibility, and conversion to incredible new heights, so stay tuned!

Till next time,

Scott Brandley, CEO
Trust Guard

When your running a split test, the larger the sample size, the more accurate the results. It also happens that more traffic gives you the ability to test more variables, as was the case with our latest split test at aplaceformom.com. Aplaceformom.com is one of the largest online lead generation websites for retirement homes across the country, getting about 8,300 visitors a day, or 250,000 visitors a month. Because of their high traffic volume, we were able to do something unique – we split tested 32 Trust Guard seal combinations all at the same time to find the highest converting seal for their particular needs.

While most of our clients use multiple Trust Guard seals on their site to maximize conversion, which is the ideal configuration, aplaceformom.com is a lead generation site and not a store, so they only qualified for two seals – the Privacy Verified seal and the Business Verified seal. In addition, they only wanted to display one seal, so we created 32 different seal options in our test – 16 Privacy and 16 Business – all with different colors, sizes, and styles – and then we rotated them in a single position on their site, directly underneath their application form.

In addition to the 32 seals, we also rotated a blank option, where no seals showed up. In the first round we narrowed the test down to the top 8 performing seals (9 including the blank option). In the second round, a clear winner began to emerge to the point where it beat all other options, but most importantly, it beat the blank ‘no seal’ option by a whopping 16.51% with a 98% confidence interval. The winner was the small blue Business Verified seal. By adding this seal to the bottom of their application, they now receive several thousand more applications per month than before. Not too shabby.

So, should you go and buy the small blue Business Verified seal for your site? Not necessarily. While this case study shows that a single seal can dramatically increase your sales, having multiple seals is always more effective because you’re able to resolve multiple customer concerns instead of just one. It’s also important to remember that each website is unique and has different demographics, so what works on one site may not work on another, which is why we have different colors, sizes, and styles available for you to choose from.

Looking back, this was a pretty fun test. I want to thank Ben Gilbert at aplaceformom.com for his willingness to participate in our test. It’s always great to work with people like Ben that can see the incredible value in split testing. The key to split testing is to keep doing it. Not every test is a winner, but by continually testing, you find winners, and you permanently improve your conversion every time a winning test is completed. I also want to thank our programmers here at Trust Guard for their ‘mad programming skills’ in putting together a test of this size and scale. For all of our future clients reading this, on behalf of myself and the Trust Guard staff, we look forward to helping you increase your conversion.

Check out the NEW Video Seal – CLICK HERE

This new an innovative way to build trust and increase conversion was created by Trust Guard as part of our mission to build customer trust and maximize conversion. With only 3-5 seconds to engage your customer, video is a extremely powerful way to catch their attention. Add this to our innovative Security Seal and you have yourself an effective, innovative way to show your customer’s that you’re serious about their security.

The Security Verified seal directly below the video is available in four different colors (red, gold, green, and blue) and comes in our popular header size (150×40 pixels). Our simple interface allows you to place the video seal anywhere on your page. All you do is copy and paste the code and you’re done.

The new video seal retails for $247/yr.  However, it’s included in our multi-seal plus package for $47/mo., or if you choose the multi-seal yearly option, you get it for free, which is an amazing offer.

Here are some examples of sites using the video security seal in various ways:

Glownyc.com – This is an example of how you can add it to your checkout pages.

Cyber-savvyshop.com – This is a good example of adding the video seal to your home page.

Mydragonfigures.com – Another great example for you to see the new video seal in action!

Not only is the Security Verified video seal versatile, but you it also works on both secure and non-secure pages, and you can split test it.  Just one more way we’re helping you increase your sales.