“It Will Include Major Trust Certifications Within Its Search Results by adding… VeriSign, buySAFE, Trust Guard and Other Trust Seals To Help Shoppers Make Informed Choices Upfront”

You can find out more about this announcement in a press release at Businesswire.com.

TheFind is a unique shopping search engine that currently attracts over 13 million shoppers every month, and is built upon a philosophy of being the most comprehensive shopping destination online.  What is amazing is that TheFind has sent traffic to over 100,000 unique retailers just in the last 30 days!

They recently launched a new Merchant Center for every merchant – large or small – who wants greater visibility and relevance within TheFind’s search results.  Simply log in to clain your store and submit your key information – including payment and shipping options, Twitter and blog URLs, customer service links and more – so that TheFind can share it with shoppers and help increase your store’s relevance and conversion rates.

Once you’ve claimed your store, you’ll be able to submit coupons and promotions and upload your logo and physical store locations.  Also, be sure to join your peers in their new UpFront Program which gives you an added boost of visibility and transparency.

For a limited time, TheFind is waiving the annual UpFront service fee for Trust Guard verified merchants, so be sure to join before the critical Holiday shopping season.

Here’s TheFind’s instructions on how it works:

1)      Create an account in our new merchant center: https://merchant.thefind.com/.

2)      Tell us more about your store by filling out the profile questions.  This information will appear on our site with your product listings.

3)      Verify your store by placing the code of TheFind button, badge or link that you would like to display on your homepage and then clicking on verify.  Shoppers will be able to click on the UpFront badge on your site and see a pop-up with the same information that appears on TheFind.

4)      That’s it!  As long as you leave the UpFront badge up on your site, you’re a member of the program and you’ll receive all of the benefits (including increased visibility on our site) that come with it!

If you can’t place the UpFront badge or text link on your homepage right now, you should still log in and tell TheFind’s database more about your site – the more information they have about your store, the more relevant your results will be in the search algorithm and the easier it will be for you to connect with the millions of shoppers who visit TheFind website every month.

To learn more, go to: https://merchant.thefind.com and http://www.thefind.com/upfront.

To See How Trust Guard Is Integrated Into TheFind…

Simply visit an example store at:

http://www.thefind.com/search?query=store%3Aair-tites

You will need to drag your mouse over any tile and when the popup opens, click on the ABOUT STORE tab to see information about the retailer that is a verified Trust Guard Member.

These Trust Guard clients increased their conversion using our Multi-Seal packages:

• SummitCampingGear.com – 33.33% increase
• FaithfulTrends.com – 19.51% increase
• SmartLifeLabs.com – 11.11% increase
• ChargedAudio.com – 13.24% increase
• CookForYourHealth.com – 48.28% increase (Anyone want to add almost 50% to their bottom line? Anyone?)
• SuperSizedCycles.com – 216.67% increase (Yes, this is real and it’s backed with a 95% confidence interval – this customer sells higher priced custom bicycles, and adding our seals made a huge impact to her sales!)

Want more results??? Our first batch of daily and quarterly PCI Security seals are just about to finish their split tests. (We just launched PCI Scanning in January. For more information or to watch our PCI launch video read our previous blog posts.) The preliminary numbers for PCI seals are looking great! So far, the combined increase for all of our clients split testing PCI seals is over 26%! As soon as we have more solid data we’ll add it here to the blog, so be sure to keep an eye out.

Till then, we will keep testing. And if you are on the fence, wondering what to do, why not take our 60 day, risk free Trust Guard Challenge. Go ahead and try our seals completely risk free for 60 days. You have nothing to lose and sales to gain!

We look forward to helping you with your security, privacy, and business verification needs.

Sincerely,

Scott Brandley, CEO
Trust Guard

When your running a split test, the larger the sample size, the more accurate the results. It also happens that more traffic gives you the ability to test more variables, as was the case with our latest split test at aplaceformom.com. Aplaceformom.com is one of the largest online lead generation websites for retirement homes across the country, getting about 8,300 visitors a day, or 250,000 visitors a month. Because of their high traffic volume, we were able to do something unique – we split tested 32 Trust Guard seal combinations all at the same time to find the highest converting seal for their particular needs.

While most of our clients use multiple Trust Guard seals on their site to maximize conversion, which is the ideal configuration, aplaceformom.com is a lead generation site and not a store, so they only qualified for two seals – the Privacy Verified seal and the Business Verified seal. In addition, they only wanted to display one seal, so we created 32 different seal options in our test – 16 Privacy and 16 Business – all with different colors, sizes, and styles – and then we rotated them in a single position on their site, directly underneath their application form.

In addition to the 32 seals, we also rotated a blank option, where no seals showed up. In the first round we narrowed the test down to the top 8 performing seals (9 including the blank option). In the second round, a clear winner began to emerge to the point where it beat all other options, but most importantly, it beat the blank ‘no seal’ option by a whopping 16.51% with a 98% confidence interval. The winner was the small blue Business Verified seal. By adding this seal to the bottom of their application, they now receive several thousand more applications per month than before. Not too shabby.

So, should you go and buy the small blue Business Verified seal for your site? Not necessarily. While this case study shows that a single seal can dramatically increase your sales, having multiple seals is always more effective because you’re able to resolve multiple customer concerns instead of just one. It’s also important to remember that each website is unique and has different demographics, so what works on one site may not work on another, which is why we have different colors, sizes, and styles available for you to choose from.

Looking back, this was a pretty fun test. I want to thank Ben Gilbert at aplaceformom.com for his willingness to participate in our test. It’s always great to work with people like Ben that can see the incredible value in split testing. The key to split testing is to keep doing it. Not every test is a winner, but by continually testing, you find winners, and you permanently improve your conversion every time a winning test is completed. I also want to thank our programmers here at Trust Guard for their ‘mad programming skills’ in putting together a test of this size and scale. For all of our future clients reading this, on behalf of myself and the Trust Guard staff, we look forward to helping you increase your conversion.

As you can see seals “A” took the pot with 67% of the votes. Not far behind seals “B” had 43% of the vote. So although the dilemma was solved with “A” being the winner we came to the conclusion that some people might want to use “B” design seals on their website and why not offer both seal designs to our customers. So we decided to do just that now when you purchase Trust Guard Seals you will have the choice of either seal design (why didn’t we think of that before).

Below is a video showing exactly how the Trust Guard control panel works and how you now have the option of choosing which seal design you would like to add on your site:

You can also see the changes we have made to the Trust Guard website with the new seals in action.

Stay tuned for our next blog post with a very important announcement. So stay tuned.

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We want to thank you for taking time to vote by offering you a 10% discount on any of our Trust Guard Trust Seals!  Simply enter the discount code ”trustpolls“ when you place your order and you will instantly receive your discount (but hurry this offer ends September 20, 2008).