These Trust Guard clients increased their conversion using our Multi-Seal packages:

• SummitCampingGear.com – 33.33% increase
• FaithfulTrends.com – 19.51% increase
• SmartLifeLabs.com – 11.11% increase
• ChargedAudio.com – 13.24% increase
• CookForYourHealth.com – 48.28% increase (Anyone want to add almost 50% to their bottom line? Anyone?)
• SuperSizedCycles.com – 216.67% increase (Yes, this is real and it’s backed with a 95% confidence interval – this customer sells higher priced custom bicycles, and adding our seals made a huge impact to her sales!)

Want more results??? Our first batch of daily and quarterly PCI Security seals are just about to finish their split tests. (We just launched PCI Scanning in January. For more information or to watch our PCI launch video read our previous blog posts.) The preliminary numbers for PCI seals are looking great! So far, the combined increase for all of our clients split testing PCI seals is over 26%! As soon as we have more solid data we’ll add it here to the blog, so be sure to keep an eye out.

Till then, we will keep testing. And if you are on the fence, wondering what to do, why not take our 60 day, risk free Trust Guard Challenge. Go ahead and try our seals completely risk free for 60 days. You have nothing to lose and sales to gain!

We look forward to helping you with your security, privacy, and business verification needs.

Sincerely,

Scott Brandley, CEO
Trust Guard

Trust Guard is pleased to announce PCI Scanning Services for online business owners around the globe. We are proud to be the first company ever to offer both Daily and Quarterly PCI Scanning services, along with the famous website verification seals. The best part about Trust Guard’s PCI scanning services is that the prices will be half of its competitors such as McAfee Secure and Control Scan.

PCI Scanning Pricing

Daily PCI Scanning plus seals – $47/month or $497/year

Quarterly PCI Scanning plus seals – $297/year

(Note: You can also get PCI Scanning services and seals with the website verification seals for a massive discount Click Here to find out more!)

Trust Guard PCI Scanning Main Features and Benefits

• Daily or Quarterly scans protect your server against 30,000 vulnerabilities
• ASV certified PCI Scanning combined with Trust Guard’s Website Verification adds more credibility
• No software or programs to download or install
• Automated scanning with email notifications so you’re always up-to-date
• Professional PCI support available to help you with your compliance needs
• Daily or Quarterly trust seals to provide trust and confidence to your visitors

With the Trust Guard PCI Scanning services, everything is configured in your control panel. There is nothing for you to install or download. You simply enter the domain name(s) that you need scanned and our system will run automatically, scanning either daily or quarterly depending on the option you choose. You also have the ability to run manual scans whenever you like with just the click of a button. And, if you ever need help, we have seasoned PCI experts standing by to assist you. Whenever a vulnerability is detected, you will receive an email with an explanation of the issue and detailed instructions on how to resolve it.

Protect your server and your systems

• Scan your server, shopping cart, firewalls, routers, and applications for known exploits and vulnerabilities daily or quarterly, depending on your needs.
• Receive additional security validation with integrated 3rd party website verification.

Safe and easy-to-use

• Simply enter your domain name in your control panel, then press start and we do the rest. Your systems will be scanned regularly as needed.
• There are no programs or software to download.
• Your server is scanned during off-hours for minimum impact.

Advanced Member Control Panel

• Your member control panel includes a number of innovative tools and features to give you the best chance for increased conversion, including integrated split testing, multiple seal size and color options, additional seal types (ie. Privacy and Business Verification – depending on the plan you choose), access to our Professional Privacy Policy Creator (a $97 value), and multi-account management options.

Informative reports

• Receive an email report every time a scan is run so you’re always up to date on what is happening.
• Log into your member control panel for instant access to both detailed and executive reports on every scan ever performed on your server.

Up-to-date security

• We continually add new vulnerabilities to our system to ensure that your server is protected.
• Your server is tested against 30,000 known vulnerabilities.

PCI Scanning can be a very difficult service to understand and that is why Trust Guard has put together some user friendly and simple ways to understand what, why, how, and when. A great article by our CEO, Scott Brandley about these very questions you might have can be found at http://www.trust-guard.com/PCI-Scanning-s/65.htm.

Now is the time to start building trust and confidence with your online customers by becoming secure on a daily basis with Trust Guard PCI Scanning services!

When your running a split test, the larger the sample size, the more accurate the results. It also happens that more traffic gives you the ability to test more variables, as was the case with our latest split test at aplaceformom.com. Aplaceformom.com is one of the largest online lead generation websites for retirement homes across the country, getting about 8,300 visitors a day, or 250,000 visitors a month. Because of their high traffic volume, we were able to do something unique – we split tested 32 Trust Guard seal combinations all at the same time to find the highest converting seal for their particular needs.

While most of our clients use multiple Trust Guard seals on their site to maximize conversion, which is the ideal configuration, aplaceformom.com is a lead generation site and not a store, so they only qualified for two seals – the Privacy Verified seal and the Business Verified seal. In addition, they only wanted to display one seal, so we created 32 different seal options in our test – 16 Privacy and 16 Business – all with different colors, sizes, and styles – and then we rotated them in a single position on their site, directly underneath their application form.

In addition to the 32 seals, we also rotated a blank option, where no seals showed up. In the first round we narrowed the test down to the top 8 performing seals (9 including the blank option). In the second round, a clear winner began to emerge to the point where it beat all other options, but most importantly, it beat the blank ‘no seal’ option by a whopping 16.51% with a 98% confidence interval. The winner was the small blue Business Verified seal. By adding this seal to the bottom of their application, they now receive several thousand more applications per month than before. Not too shabby.

So, should you go and buy the small blue Business Verified seal for your site? Not necessarily. While this case study shows that a single seal can dramatically increase your sales, having multiple seals is always more effective because you’re able to resolve multiple customer concerns instead of just one. It’s also important to remember that each website is unique and has different demographics, so what works on one site may not work on another, which is why we have different colors, sizes, and styles available for you to choose from.

Looking back, this was a pretty fun test. I want to thank Ben Gilbert at aplaceformom.com for his willingness to participate in our test. It’s always great to work with people like Ben that can see the incredible value in split testing. The key to split testing is to keep doing it. Not every test is a winner, but by continually testing, you find winners, and you permanently improve your conversion every time a winning test is completed. I also want to thank our programmers here at Trust Guard for their ‘mad programming skills’ in putting together a test of this size and scale. For all of our future clients reading this, on behalf of myself and the Trust Guard staff, we look forward to helping you increase your conversion.