Content curation allows for the culling of unnecessary content from a site. Without this extraneous content, readers can find more content pertinent to their interests. Creating a more useful site for readers through content curation helps bloggers in key ways. It will allow them to publish content more regularly, provide variety in content, enhance the credibility of their brand, help blogs reach new readers, and allow blog to create relationships with influencers easier. In order to curate content, bloggers can rely on content curation tools. Five such tools are Buzzsumo, Feedly, Pocket, Twitter Lists, and Industry newsletters.
- It is important that professional bloggers keep their blogs consistently updated in order to maintain a solid flow of genuine traffic over an extensive period of time.
- An overload of promotional content tends to drive traffic away. It is important to ensure that promotional content is authentic and unique in order to keep their interest.
- Curation doesn’t just help with creating new blog posts, but it also will help you find a new audience base while still appealing to the one you have.
“Even if your content genuinely adds value beyond promoting the brand, people can get burned out on your brand’s voice.”