Saying that you company is data-driven sounds cool but is usually a false statement. Here are some of the most common reasons that your data is wrong as well as ways to fix the problem. Problems can arise in your search data as well as advertising and referral data, among other things. You can find tools here to improve your data but don’t forget that you also need good branding, good customer experiences as well as customer loyalty, these will help you when the data is bad.
- Be effective at story telling to get your messages across to your audience by using services like A.I.M. Model of Storytelling.
- Do a beta-testing on the new softwares to have trial and error datas and live customers feedbacks in order to perfect the system.
- Acknowledge each players’ ability in solving a problem, understanding how many resources/time they need to solve an issue. Have them try both the old and new system to tell the indifference.
“Sometimes, dipping into your pocketbook can solve the problem. Paying for AdWords traffic, for example, is the easiest way to bring that keyword referral data back in a jiffy.”