A/B testing on social media is a big deal. If you are not doing it then you should look into how it can work for your business. A/B testing is a form of real world testing and is not a formula. It allows you to see variations in marketing materials and how they make help to promote your business. You can find out how tweets are performing, how videos are doing, and how plain posts hold up against picture and video posts.
Read more: A/B Testing on Social Media: How to Do it with Tools You Already Have
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