Have you given thought to your brand and how to really capitalize on how to make that brand go even further? Chances are we have all heard those stories on how to be in the right place at the right time, but the truth is that is not enough in order to capitalize on what can really help your brand go further. To learn more about how to brand more successfully and how context really does matter, read more in this article.
- there are still ample opportunities for marketers to reach consumers by connecting to and reinforcing these moments that matter
- For each article questioning branded content, two more hail it as the future of marketing. A quick “branded content” search yields 6,420,000 results
- The industry’s confusion stems from inconsistencies in accurately measuring ROI; difficulties building in a compelling call to action
“One medium particularly ripe for summer picking — with its blockbusters, music festivals, sporting events and other key cultural moments — is branded storytelling.”