The frequently used Live Chat window that businesses have found to increase their sales numbers is now being used for charities to increase the amount of charitable giving as well. The interesting difference is that the charities mentioned on the web page mentioned use staffers OTHER than the business owners to more effectively collate information for the charities themselves. This is done by not having the charities themselves speak to potential donors, but having trained staff inform the potential donors about the charities.
- People do not use the phone as often anymore, so they’re more likely to get in contact if chat is available
- Live chat helps to increase sales, making the company seem more approachable.
- Live chat is a good idea for any profit or non-profit organization and only helps them.
“The case study showed that even with a small amount of traffic, offering live chat can help increase sales.”