The perfect email campaign is designed to target each user as an individual — a phenomenon not realized, even if sought after. This is “hyper-personalization” at work. This advertising product is built by email-based advertisers from a mixture of the user’s history as well as by more general user data. These data are essential to “hooking” the user and capturing their attention.
Using micro-based apps set into emails, the advertiser has a much better chance of securing user and recipient interest. All of this helps to customize content, thereby allowing users to feel engaged from the moment they receive promotional emails.
Key Takeaways:
- Personalization is the key to earning reader loyalty. You must have great content and key timing.
- Creating hyper personalization requires little bits of data on past behaviors.
- An idea to create this is building an app in email. This is easier and less expensive for the content creator.
“My go-to example of great, relevant email marketing is Bandsintown (disclosure: client), a service that helps users track tours of their favorite bands and music artists.”
Leave a Reply