Google Ad Words is now allowing businesses to remarked their products to customers who have viewed YouTube videos relating to those products. This will allow for more tailored ads, and more effective marketing. This marketing avenue could be very useful for both businesses and consumers, because it will channel specific products to people who are most likely to be interested in them. YouTube is now reaching more adults than any TV network, so it is a great avenue for marketing.
Key Takeaways:
- YouTube already allows advertisers to remarket YouTube ads to people who have previously interacted with their channel.
- Creating a video remarking list can be an effective way to move potential customers down the sales funnel.
- Google notes that YouTube reaches more 18+ users than any TV network – which means there’s significant potential to reach customers who have the most buying power.
“Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have previously interacted with their channel.”
Read more: https://www.searchenginejournal.com/google-adwords-now-supports-remarketing-youtube-viewers/206018/
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