Many stores are closing their fronts in lieu of opening online options. This company got it backwards. The author draws us in with clever word play and keeps us turning pages to the end. This breakout novel provides and inside look at a topic near and dear to each of us. Click through on your e-reader or turn the paper pages as quickly as you can. How can only grow us so big that we need traditional storefronts?
Key Takeaways:
- Using social media is critical for retailers to communicate with customers.
- E-mail marketing can be an effective tool to keep customers up to date with plans when planning business expansion
- customers still want on-line retailers to have a brick and mortar storefront.
“Pop-up retail is a rising trend that allows businesses to rent a short-term sales space to help boost brand awareness and build a local following.”
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