Every marketers should be aware and alert about their advertisement methods to protect their brand as well as their brands’ point of view.So they should practicing some important questioning habit before advertisement. And those question are :-
1. What measures are being taken to ensure safe context? Here context means where the ad will be placed and what will be the content on the page means how it looks?
2.What will be the message to attract consumers or to convey right context?
3.Is your message placed at right outlet?
Key Takeaways:
- Organizations are settling on choices for the brands’ sake and ought to perceive that servile adherence to a solitary metric like CPC or CPA may prompt long haul mark harm.
- The thought of “brand wellbeing” is top of brain for all advertisers and publicists due to the YouTube embarrassment, and it’s sparkling a light on what I jump at the chance to call the perspective o
- Similarly as with numerous New York organizations, James’ workforce incorporates migrants. Amid the current one-day across the country work stoppage by migrants, James and Gemma bolstered the strike a
“Managing any brand’s point of view isn’t easy. All our actions — deliberate or unintended — contribute to brand perception, whether we like it or not.”
Read more: http://marketingland.com/keep-brand-message-being-hijacked-content-211119
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